GivingTuesday is an opportunity for people around the world to use their individual power of generosity to remain connected and support their communities. It’s not just one day – this is a global social movement that’s working every day to fuel more generosity in service to building a more just and equitable world.
On our annual day of celebration -happening on November 28, 2023 this year – the whole world comes together to give back in many different ways: through acts of kindness, gifts of voice, time, talent or treasure. Nonprofits can leverage the energy of GivingTuesday to tell their stories, engage lifelong advocates and build a movement for their organizations – and that’s way more powerful than just collecting donors.
In this time of uncertainty, stress, and even despair, one thing that gives us hope is that this crisis is catalyzing innovation like we’ve never seen before. From the pandemic, we learned that we owe this not only to the sense of urgency but to our desire to share information, ideas, and collaborate, which has never been stronger. All around the world, we are joining forces and leaning on each other – and this generosity tells us that we will achieve the better, more just world that we all seek.
This guide provides some ideas and basic organizing tactics you can use to rally support for your movement on GivingTuesday, the annual celebration happening on November 28, 2023. Make sure you’re signed up for our email list to receive new resources, notifications about events, and other opportunities related to GivingTuesday and using generosity to power a movement for your cause.
GivingTuesday is among the few days of the year where people are actively seeking causes to support, rather than the other way around. On November 29, 2022, the entire world will be talking about, thinking about, and discussing ways each of us can contribute to a better society. Whether you’re a registered charitable organization, a non-registered community organization, mutual aid group, volunteer coalition, or any other type of social good group: you have an amazing opportunity to be part of that conversation.
How you choose to participate in GivingTuesday is up to you! While many organizations fundraise on GivingTuesday, others get creative with how they participate. Here are a few ideas:
There is no registration for GivingTuesday. All organizations, registered charities or otherwise, are all welcome and encouraged to participate in GivingTuesday.
No matter how you’re planning on participating on November 29, 2022, you’ll simply direct your supporters to your website, a landing page, or to your social channels. If you are fundraising for GivingTuesday, you can use any donation platform you like – most organizations use their website’s donate button, crowdfunding, or peer to peer tools of their choosing.
Be sure to check if your country or city has an official GivingTuesday campaign – some local movements do have a registration process.
Don't forget to connect with your local GivingTuesday movement. You'll find opportunities like training, matches, prizes, events, and translated toolkits and more. You'll also get the opportunity to collaborate with your local community on something big.
Check out the GivingTuesday workbook. Use it as a step by step guide to creating a successful GivingTuesday campaign. You can even follow along with this video companion guide (captions are available in English and Spanish).
Download the Workbook
GivingTuesday Data Commons research definitively shows that people are very motivated to give to many different causes. The key right now, as at any time, is ensure your relationship with supporters is experiential rather than transactional.
We find that people want lots of ways to show support for the causes they care about, and on GivingTuesday, the vast majority of people also take some other action besides giving dollars. Providing multiple touch points, messages and opportunities to show support helps make you relevant and inspiring.
We believe, and our data show, that “donor fatigue” is a function of the quality of the message and engagement rather than a question of frequency. Think about how your organization is providing supporters with an opportunity to exercise their generosity and agency to make positive change – that approach will help focus engagement that is motivating.
Send your supporters a calendar invite. Literally. Attach a calendar invite file to your email (or use something like Add Event). You should provide exact instructions for what you’d like them to do on GivingTuesday including a link if you want them to donate. 
Ask your community to add GivingTuesday to their Twitter display name for the day to show that they’re supporting your organization for GivingTuesday (see example at right). Note: Do NOT change your organization’s display name – your supporters won’t recognize your account and might unfollow.Mark your calendar! Nov 29 is #GivingTuesday. How will you give?
Save the Date: #GivingTuesday is November 29! We’re proud to be a part of this global celebration of giving.
Ahead of #GivingTuesday (Nov 29), we’re sharing ways you can express generosity. Insert ideas for how your community can get involved in your mission or help move the needle on your cause.
There’s a fundamental truth that gives us hope – that together we can do extraordinary things. Join us on #GivingTuesday and let’s rally to insert mission + your URL
#GivingTuesday is an opportunity for people around the world to stand together in unity—let’s rally to… insert your GivingTuesday goal.
Together we give. Learn how your generosity makes a difference on #GivingTuesday: URL
Throughout today we’re sharing how ORG is working with our community to MISSION and ways that you can join the movement. URL #GivingTuesday
Everyone can have an impact on #GivingTuesday! Join ORG on November 29 by pledging your time, skills, voice, dollars to support MISSION. Learn more at LINK
Giving is not just about making a donation. It is about making a difference. Throughout #GivingTuesday today, we’re sharing the many different ways you can support ORG
Find all of the graphics you need right here, including the art files for the logos! GivingTuesday is an open-source movement and we encourage your creativity. Please feel free to change the logo and make it your own. Many organizations incorporate the GivingTuesday logo into their own logo or create a different version that speaks to their mission.
We partnered with Canva to create templates for GivingTuesday, but they’re really just intended to be a starting point – you should transform these into graphics that reflect your brand and mission. Create graphics for your own social channels and make sure to share your graphics in your social toolkit for your p2p fundraisers or in your influencer toolkit so your supporters can amplify your mission too!
Check out these resources for ideas, tactical tips, templates for social media and email, and more to create a successful GivingTuesday activation.
Contact:
[CONTACT NAME]
[CONTACT ORGANIZATION]
[PHONE]
[EMAIL]
[ ORGANIZATION NAME] Celebrates GivingTuesday, joining millions around the world participating in the global generosity movement on November 29, 2022
[INSERT LOCATION] [INSERT DATELINE] – This GivingTuesday, [ORGANIZATION NAME] will inspire generosity by [TOPLINE DETAILS OF CAMPAIGN].
GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. GivingTuesday will kick off the generosity season this year by inspiring people to give back on November 29, 2022, and throughout the year.
[ WHY YOUR ORGANIZATION JOINED GIVINGTUESDAY AND DETAILS OF YOUR INITIATIVE INCLUDING GOALS, PARTNERS AND PAST SUCCESS, IF APPLICABLE]
[INSERT QUOTE FROM YOUR ORGANIZATION’S SPOKESPERSON ON THE ORGANIZATION’S GIVINGTUESDAY EFFORTS]
GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past nine years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
People demonstrate generosity in many ways on GivingTuesday. Whether it’s helping a neighbor or stranger out, showing up for an issue or people we care about, or giving to causes we care about, every act of generosity counts. GivingTuesday has raised billions of dollars for critical causes around the world and gets billions of impressions on social media from people and organizations speaking up for the causes that matter to them and encouraging others to get involved in their communities.
“GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year.” said Asha Curran, GivingTuesday’s CEO, and co-founder. “With country and community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.”
Those who are interested in joining [ORGANIZATION NAME]’s GivingTuesday initiative can visit [URL]. For more details about the GivingTuesday movement, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesday on Twitter.
About [INSERT ORGANIZATION NAME]
[INSERT ORGANIZATION BOILERPLATE]
About GivingTuesday
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.
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Want more tips, ideas, and resources for planning an epic GivingTuesday campaign? Check out these resources from some of our friends and partners.
Have questions about GivingTuesday? Want to share your plans with us so we can help spread the word? Contact the GivingTuesday team anytime!
Getting Your Social Channels Ready