GivingTuesday is an opportunity for people around the world to use their individual power of generosity to remain connected and support their communities. It’s a day when everyone comes together to give back in all forms-acts of kindness, gifts of voice, time, talent or treasure. Nonprofits can leverage the energy of GivingTuesday to tell their stories, engage lifelong advocates and build a movement for their organizations – and that’s way more powerful than just collecting donors.
In this time of uncertainty, stress, and even despair, one thing that gives us hope is that this crisis is catalyzing innovation like we’ve never seen before. From GivingTuesdayNow, we learned that we owe this not only to the sense of urgency but to our desire to share information, ideas, and collaborate, which has never been stronger. All around the world, we are joining forces and leaning on each other – and this generosity tells us that we will achieve the better, more just world that we all seek.
This guide provides some ideas and basic organizing tactics you can use to rally support for your movement on GivingTuesday. We encourage you to join our Facebook group for nonprofits to get even more ideas and inspiration and make sure you’re signed up for our email list to receive new resources, notifications about events, and other opportunities related to GivingTuesday and using generosity to power a movement for your cause.
GivingTuesday is among the few days of the year where people are actively seeking causes to support, rather than the other way around. On November 30, 2021, the entire world will be talking about, thinking about, and discussing ways each of us can contribute to a better society. Whether you’re a 501c3 charitable organization, a non-registered community organization, mutual aid group, or any other type of social good organization: you have an amazing opportunity to be part of that conversation.
How you choose to participate in GivingTuesday is up to you! While many organizations fundraise on GivingTuesday, others get creative with how they participate. Here are a few ideas:
There is no registration for GivingTuesday. All organizations, 501c3 registered charities, or otherwise, are all welcome and encouraged to participate in GivingTuesday.
No matter how you’re planning on participating on Nov 30, you’ll simply direct your supporters to your website, a landing page, or to your social channels. If you are fundraising for GivingTuesday, you can use any donation platform you like – most organizations use their website’s donate button.
Be sure to check if your country or city has an official GivingTuesday campaign – some local movements do have a registration process. Start by checking out the GivingTuesday website for your country.
In addition to this toolkit, check out the GivingTuesday step by step workbook. Use it as a step by step guide to creating a successful GivingTuesday campaign. You can even follow along with this video companion guide (captions are available in English and Spanish).Download the Workbook
GivingTuesday Data Commons research definitively shows that people are very motivated to give to many different causes. The key right now, as at any time, is ensure your relationship with supporters is experiential rather than transactional.
We find that people want lots of ways to show support for the causes they care about, and on GivingTuesday, the vast majority of people also take some other action besides giving dollars. Providing multiple touch points, messages and opportunities to show support helps make you relevant and inspiring.
We believe, and our data show, that “donor fatigue” is a function of the quality of the message and engagement rather than a question of frequency. Think about how your organization is providing supporters with an opportunity to exercise their generosity and agency to make positive change – that approach will help focus engagement that is motivating.
Mark your calendar! Nov 30 is #GivingTuesday. How will you give?
Save the Date: #GivingTuesday is November 30! We’re proud to be a part of this global celebration of giving.
Giving back isn’t canceled. Ahead of #GivingTuesday (Nov 30), we’re sharing ways you can express generosity right from your own home. Insert ideas for how folks can get involved in your mission or help move the needle on your cause, right from their own home
In this time of uncertainty, there’s a fundamental truth that gives us hope – that together we can do extraordinary things. Join us on #GivingTuesday and let’s rally to insert mission + your URL
#GivingTuesday is an opportunity for people around the world to stand together in unity—let’s rally to… insert your GivingTuesday goal.
Together we heal. We’re rallying our community for #GivingTuesday. Join us to give back: URL
Together we stand. We’re united with our global community for #GivingTuesday. Join the ORG community on Nov 30 and let’s show our strength: URL
Together we give. Learn how your generosity makes a difference on #GivingTuesday: URL
Throughout today we’re sharing how ORG is working with our community to MISSION and ways that you can join the movement. URL #GivingTuesday
Everyone can have an impact on #GivingTuesday! Join ORG on November 30 by pledging your time, skills, voice, dollars to support MISSION. Learn more at LINK
Giving is not just about making a donation. It is about making a difference. Throughout #GivingTuesday today, we’re sharing the many different ways you can support ORG
Find all of the graphics you need right here, including the art files for the logos! GivingTuesday is an open-source movement and we encourage your creativity. Please feel free to change the logo and make it your own. Many organizations incorporate the GivingTuesday logo into their own logo or create a different version that speaks to their mission.
We partnered with Canva to create templates for GivingTuesday, but they’re really just intended to be a starting point – you should transform these into graphics that reflect your brand and mission. Create graphics for your own social channels and make sure to share your graphics in your social toolkit for your p2p fundraisers or in your influencer toolkit so your supporters can amplify your mission too!
[ ORGANIZATION NAME] Celebrates GivingTuesday, joining millions around the world participating in the global generosity movement on November 30, 2021
[INSERT LOCATION] [INSERT DATELINE] – This GivingTuesday, [ORGANIZATION NAME] will inspire generosity by [TOPLINE DETAILS OF CAMPAIGN].
GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. GivingTuesday will kick off the generosity season this year by inspiring people to give back on November 30, 2021, and throughout the year.
[ WHY YOUR ORGANIZATION JOINED GIVINGTUESDAY AND DETAILS OF YOUR INITIATIVE INCLUDING GOALS, PARTNERS AND PAST SUCCESS, IF APPLICABLE]
[INSERT QUOTE FROM YOUR ORGANIZATION’S SPOKESPERSON ON THE ORGANIZATION’S GIVINGTUESDAY EFFORTS]
GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past nine years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
People demonstrate generosity in many ways on GivingTuesday. Whether it’s helping a neighbor or stranger out, showing up for an issue or people we care about, or giving to causes we care about, every act of generosity counts. GivingTuesday has raised billions of dollars for critical causes around the world and gets 21 billion impressions on social media from people and organizations speaking up for the causes that matter to them and encouraging others to get involved in their communities.
“GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year.” said Asha Curran, GivingTuesday’s CEO, and co-founder. “With country and community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.”
Those who are interested in joining [ORGANIZATION NAME]’s GivingTuesday initiative can visit [URL]. For more details about the GivingTuesday movement, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesday on Twitter.
About [INSERT ORGANIZATION NAME]
[INSERT ORGANIZATION BOILERPLATE]
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eight years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.
Want more tips, ideas, and resources for planning an epic GivingTuesday campaign? Check out these resources from some of our friends and partners.
Have questions about GivingTuesday? Want to share your plans with us so we can help spread the word? Contact the GivingTuesday team anytime!