GivingTuesday is an opportunity for people around the world to use their individual power of generosity to support their communities.
On GivingTuesday – November 28, 2023 – the whole world comes together to give back in many different ways: through acts of kindness, gifts of voice, time, talent, or treasure. Nonprofits can leverage the energy of GivingTuesday to tell their stories, engage lifelong advocates, and build an active community to support their missions.
This guide provides some ideas and basic organizing tactics you can use to rally support for your cause on GivingTuesday. Make sure you’re signed up for our email list to receive new resources, news, and ideas for how to grow generosity.
GivingTuesday is among the few days of the year where people are actively seeking causes to support, rather than the other way around. On November 28, 2023, the entire world will be talking about, thinking about, and discussing ways each of us can contribute to a better society. Nonprofits have an amazing opportunity to be part of that conversation.
How you choose to participate in GivingTuesday is up to you! While many nonprofits fundraise on GivingTuesday, that’s not the only option. The goal is to create an activation that allows people to express generosity in a memorable, impactful way. Here are a few ideas:
There is no registration for GivingTuesday. All organizations, registered charities or otherwise, are welcome to participate in GivingTuesday.
No matter how you’re planning on participating on November 28, 2023, you’ll simply direct your supporters to your website, a landing page, or your social channels. If you are fundraising for GivingTuesday, you can use any donation platform you like – most organizations use their website’s donation page or a crowdfunding or peer-to-peer tool of their choosing.
GivingTuesday presents a unique chance for nonprofits to expand their networks and reach new supporters. By harnessing the power of your existing network, you can cultivate a community of like-minded individuals who are ready to stand alongside you in your mission throughout the year and jump into action whenever needed.
For smaller nonprofit organizations, this approach significantly streamlines the process of organizing a GivingTuesday campaign, as your most dedicated ambassadors take the lead.
Our top tips for activating your community on your behalf on GivingTuesday.Download The Toolkit
GivingTuesday Data Commons research definitively shows that people are very motivated to give to many different causes. The key right now, as at any time, is to ensure your relationship with supporters is experiential rather than transactional.
We find that people want lots of ways to show support for the causes they care about, and on GivingTuesday, the vast majority of people also take some other action besides giving dollars. Providing multiple touchpoints, messages, and opportunities to show support helps make you relevant and inspiring.
We believe, and our data show, that “donor fatigue” is a function of the quality of the message and engagement rather than a question of frequency. Think about how your organization is providing supporters with an opportunity to exercise their generosity and agency to make positive change – that approach will help focus engagement that is motivating.
Organic reach is down but you can get around that by asking your community to post on your behalf to their social media channels! GivingTuesday is more about what others are posting about than what you’re doing on your brand pages. Here are some ideas for how to get your community talking about generosity on November 28!
We’ve ditched the copy-paste social media posts because, let’s face it, algorithms just don’t like them anymore. It’s substantially more effective to create content that speaks directly to your audience. Here are some ideas to help you kickstart your content game:
Find all of the GivingTuesday logos and art files right here! GivingTuesday is an open-source movement and we encourage your creativity. Make some T-shirts or posters! Include the logo on your social media graphics or embed them onto your website. Please feel free to change the logo and make it your own! Many organizations incorporate the GivingTuesday logo into their own logo or create a different version that speaks to their mission.
Don't snooze on email - it's the #1 conversion mechanism to donation. You don't need to send a bajillion emails, 2-3 on the day-of will suffice.
New outlets are very interested in feel good stories and pitches that inspire people to take action in their community. What better way to get some media attention than on GivingTuesday? Here's a sample press release to get you started.
[ ORGANIZATION NAME] Celebrates GivingTuesday, joining millions around the world participating in the global generosity movement on November 28, 2023
[INSERT LOCATION] [INSERT DATELINE] – This GivingTuesday, [ORGANIZATION NAME] will inspire generosity by [TOPLINE DETAILS OF CAMPAIGN].
GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. GivingTuesday will kick off the generosity season this year by inspiring people to give back on November 28, 2023, and throughout the year.
[ WHY YOUR ORGANIZATION JOINED GIVINGTUESDAY AND DETAILS OF YOUR INITIATIVE INCLUDING GOALS, PARTNERS AND PAST SUCCESS, IF APPLICABLE]
[INSERT QUOTE FROM YOUR ORGANIZATION’S SPOKESPERSON ON THE ORGANIZATION’S GIVINGTUESDAY EFFORTS]
GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past eleven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
People demonstrate generosity in many ways on GivingTuesday. Whether it’s helping a neighbor or stranger out, showing up for an issue or people we care about, or giving to causes we care about, every act of generosity counts. GivingTuesday has raised billions of dollars for critical causes around the world and gets billions of impressions on social media from people and organizations speaking up for the causes that matter to them and encouraging others to get involved in their communities.
“GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year,” said Asha Curran, GivingTuesday’s CEO, and co-founder. “With country and community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.”
Those who are interested in joining [ORGANIZATION NAME]’s GivingTuesday initiative can visit [URL]. For more details about the GivingTuesday movement, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesday on Instagram.
About [INSERT ORGANIZATION NAME]
[INSERT ORGANIZATION BOILERPLATE]
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eleven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity, and equity around the globe.
Check out these resources for ideas, tactical tips, templates for social media and email, and more to create a successful GivingTuesday activation.
Want more tips, ideas, and resources for planning an epic GivingTuesday campaign? Check out these resources from some of our friends and partners.
Have questions or ideas about GivingTuesday? Want to share your plans with us so we can help spread the word? Contact the GivingTuesday team anytime!