GivingTuesday is a great time to activate influencers to amplify your mission and move the needle on your cause. By partnering with ambassadors, you can connect your organization to an enthusiastic community you might not normally have access to and mobilize them for action.
If you’ve got Oprah’s digits, by all means use them (just be sure to ask her to use the hashtag #GivingTuesday too), but in this toolkit we’re thinking about everyday ambassadors and micro influencers.
Take a close look at your network. Think about who you have connections to who have large megaphones and can tell authentic stories about why they’re passionate about your mission. Think about:
Micro Influencers and Bloggers
Is there a blogger who writes on a topic that’s aligned with your mission? Know of a micro influencer who has a following that shares the same values as your org? Remember: the size of their following is less important than relevancy and developing a relationship with these folks takes time so you’ll want to start as soon as possible.
How to approach these types of ambassadors:
Be straightforward and direct in making asks and be clear about why their voice is so important to your organization at this moment. Offer influencers a variety of ways to get engaged.
When your ambassadors agree to help, make sure you equip them with clear instructions + content they can build on with their own stories – make it as easy as possible for them.