In 2012, when GivingTuesday was launched, we had a big goal: to make giving more central in daily life. Our commitment to a core set of values, an open, distributed leadership model, and a belief in transformational partnerships set us on a course to build the first global generosity movement and the first global day of celebration open to anyone and everyone.
Today, GivingTuesday is an inclusive and pluralistic community of millions of givers, with activity in every country on every continent. We celebrate and uplift grassroots generosity and generosity as a universally held value. Around the world, across diverse giving cultures, our network of local leaders in over 80 countries and hundreds of communities innovate, collaborate, and inspire collective generosity as a way to build the world they want to live in.
As we look to our tenth anniversary and set our sights on our next ten years, we are energized by the opportunity of creating a better future, together and we approach that work with hope, ambition, and humility.
Our latest strategic plan outlines our ambitions for a more generous, collective future. We have a remarkable nine years behind us, and we know, as we approach our tenth anniversary in 2022, that we have much more to accomplish.Read the Strategic Plan
The challenges of 2020 only magnified GivingTuesday’s mission, as people around the world turned to generosity as a response to the shared moment of global crisis.Read our 2020 Impact Report
Yearning for a better path forward against a backdrop of seemingly intractable global crises, in 2021, the world embraced the idea of radical generosity—and GivingTuesday—as a mechanism for solving the world's most pressing problems.Read our 2021 Impact Report
“... while GivingTuesday is big today, it’s at the tipping point of becoming immense.”
“84% of those aware report that GivingTuesday inspired them to be more giving.”
“52% of participants said that they want to give on GivingTuesday because it allows them to be a part of a bigger group of people doing good.”