In 2012, when GivingTuesday was launched, we had a big goal: to make giving more central in daily life. Our commitment to a core set of values, an open, distributed leadership model, and a belief in transformational partnerships set us on a course to build the first global generosity movement and the first global day of celebration open to anyone and everyone.
Today, GivingTuesday is an inclusive and pluralistic community of millions of givers, with activity in every country on every continent. We celebrate and uplift grassroots generosity and generosity as a universally held value. Around the world, across diverse giving cultures, our network of local leaders in over 70 countries and hundreds of communities innovate, collaborate, and inspire collective generosity as a way to build the world they want to live in.
Our latest strategic plan outlines our ambitions for a more generous, collective future. We have a remarkable nine years behind us, and we know, as we approach our tenth anniversary in 2022, that we have much more to accomplish.
Read the Strategic Plan
The upheavals of 2020 only magnified GivingTuesday’s mission, as people around the world turned to generosity as a response to the shared moment of global crisis.
Read our 2020 Impact Report
On May 5, 2020 #GivingTuesdayNow created a surge of grassroots giving with more than $503M in U.S. online donations.
Read the #GivingTuesdayNow Impact Report