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StoriesEvents GivingEveryTuesday

GivingTuesday Data Commons

The GivingTuesday Data Commons works with partners across sectors and borders to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use data to inspire more giving around the world. Through our data work, we identify + share innovative practices that can help grow generosity. With hundreds of contributing partners and 50 global data labs, the initiative is the largest philanthropic data collaboration ever built.

A Global Generosity Platform

We’ve built a global generosity platform that will allow us to grow all types of giving and motivate new givers by:

  • Measuring giving in a granular way
  • Setting measurable growth in giving objectives
  • Identifying best practices
  • Implementing new approaches
  • Measuring their effect on increased giving.

Head to the GivingLab to find a collection of research, including some of our own, on giving and generosity.

To get involved, email data@givingtuesday.org.

For press inquiries, email media@givingtuesday.org.

GivingLab

GivingTuesday Data Commons Working Groups

Access to GivingTuesday’s Data Commons is offered through a variety of Working Groups, which are convened around what have been identified as important focus areas for a shared approach to research. These groups meet to impart latest findings and observations, discuss barriers and obstacles, and identify opportunities to advance common goals through joint research and shared data.

Currently our Working Groups are centered around the following research themes:
  • Crowdfunding
  • Impact Measurement/Conflict and Crisis
  • Workplace Giving

For more information please contact Will Taylor at .

Learn More

Report: From Scarcity to Abundance: Mapping the Giving Ecosystem

The GivingTuesday Data Commons’ latest report offers  a lookback into worldwide generosity in 2021. In this new report we not only draw on a broad range of data sources to provide a unique window on the state of giving in 2021, but – equally importantly – we lay the foundation for a rethinking of how the social sector understands – and cultivates – generosity.

 

The History of the Data Commons

The project began when we asked US-based giving platforms to share their online donation results for the day of GivingTuesday so we could try to understand how much money was being donated on the day itself. After gathering data on GivingTuesday donations from payment processors, giving platforms, the government (990 data, workplace giving), social media, and nonprofits, it became apparent that with the quantity and diversity of data available, that we could learn much more about giving—the drivers behind it, the behaviors around it, and what might inspire more of it—not just on GivingTuesday, but year round.

The GivingTuesday team created a home for multiple organizations, data scientists, and academics to analyze this data, and build data-informed tools to benefit the broader social sector.

The GivingTuesday Data Commons was launched as a collaborative effort to measure GivingTuesday online donation results and has grown to include data on donation transaction records, crowdfunding campaign components, survey research, and volunteer behavior on every day of the year. Through this collaborative effort, we have conducted analyses to identify the giving patterns of small-scale donors, shifts in repeat donations, the implications of crowdfunding and workplace giving for specific demographics, and giving by gender, among other variables. We have engaged data firms and propelled collaboration in the philanthropic sector.

We have developed a broad coalition of more than 70 collaborators in the US coordinated through eight working groups as well as teams in 50 countries. Our growing collection of data assets cover many different aspects of giving, including 15 years of transaction-level donation data from more than 20,000 nonprofit organizations. To enable this work, we have built a technical infrastructure that allows access to data assets, shared methodology and code, and a database of research insights and findings.

The work of the collaborators is guided through working groups convened around a variety of specific giving topics and interest areas: crowdfunding, impact measurement, workplace giving, donor advised funds, fintech, charities, and academic researchers.

This work is generously supported by

Additional generous support provided by

Heinz Family Foundation
Jennifer and Jonathan Allan Soros
Laurence and Carolyn Belfer
MacKenzie Scott
Walker Family Foundation

Research Partners

Platform Partners