GivingTuesday started as a day for anyone, anywhere to give, and it's grown into the biggest giving movement in the world.
GivingTuesday harnesses the generosity of millions of people around the world to support the causes they believe in and the communities in which they live. We believe the movement will become the first global day of giving and a year-round platform for strengthening civil society.
Celebrated on the Tuesday following U.S. Thanksgiving, (December 3, 2019) and fueled by the power of social media and collaboration, GivingTuesday inspires millions of people across the globe to show up and give back to causes and issues that matter to them. The goal is to create a massive wave of generosity that lasts well beyond that day, and touches every person on the planet.
When GivingTuesday launched in the US in 2012, we believed that technology and social media could be used to make generosity go viral; that people fundamentally want to give and to talk about giving; and that the social sector had the capacity to show more innovative leadership, creativity, and collaboration. People and organizations around the world proved us right. In just seven years, GivingTuesday has radically changed how we think about generosity and showed just how much power communities everywhere have to create change.
In an era of global crisis and disconnection, we need new rituals to connect us. As the world's largest giving movement, we believe we can go further, faster.
GivingTuesday brings together a global community around the ideals of generosity and collective action. We believe a citizenry that is more generous is also more committed to democratic principles and other pro-social behaviors that are the foundation of healthy societies. We believe in the catalytic power of handraisers, who step up to lead. We believe in the transformative potential of a collaborative, innovative social sector.
Our mission is to build a more just and generous world.
2018 By the Numbers
GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. In July 2019, GivingTuesday spun out into its own organization, led by GivingTuesday co-founder, Asha Curran, as its CEO.
- Laurence Belfer (CEO, Belfer Management LLC)
- Anita Gallagher (Director, InnovaSocial, GivingTuesday Mexico leader)
- Z.J. Jallah (GivingTuesday Liberia leader)
- Amanda Nguyen (Founder + CEO, Rise)
- Hilary Pennington (Executive Vice President for Program, Ford Foundation)
- Rob Reich (Faculty Co-Director, Stanford University Center for Philanthropy and Civil Society)
- Jonathan Soros (CEO, JS Capital Management LLC)
- Arielle Tepper (Founder + CEO, WhatShouldWeDo.com)
- Asha Curran (Co-Founder + CEO, GivingTuesday)
Additional Generous Support from: