Gen Z is More Generous Than You Think
By Hannah Kindler, Senior Marketing Manager at GoFundMe You’ve likely heard the narrative: Gen Z shows up online. They speak out. They care deeply about causes. Yet, that engagement…
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THE POWER OF PEER-TO-PEER FUNDRAISING
The power of peer-to-peer fundraising: Trends, insights, and opportunities Traditional fundraising is under pressure from every side. Participation fell 3% in 2025, according to the Fundraising Effectiveness Project, and the…
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2026: The Year of Focus — Choose Depth Over Distraction
Over the 2025 year-end season, I noticed a pattern. Different organizations. Different missions. Different donor communities. But they all had the same signal. The largest gifts were coming from smaller…
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Get SMART Goals for the Year Ahead
If you believe it, you can achieve it. Now, that might sound lofty or unrealistic—or maybe a little annoying—but it’s true! If you want to make your mission a reality…
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