The Perception Effect: How Perceiving Generosity Yields More of it
The Alignment Question At GivingTuesday, we don't just track what Americans do to help their communities, but also their beliefs about helping – and, more recently, what they think their…
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The Small Touch That Changes Everything
At GivingTuesday, we hear from countless nonprofit leaders about the challenge of keeping new supporters engaged after the big day. Stewardship doesn’t have to be complicated, but it does need…
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Generosity Sweeps the Globe: Participation and Donations Rise on Another Record-Breaking GivingTuesday
Generosity Sweeps the Globe: Participation and Donations Rise on Another Record-Breaking GivingTuesday 38.1 million Americans united to give back and donated $4.0 billion, bringing total GivingTuesday donations since 2012 to…
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The Generosity Continues: Next Steps After GivingTuesday
GivingTuesday may have passed, but the momentum is still strong. Whether your goal was to raise funds, rally volunteers, or spread awareness, now is the perfect time to keep that…
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