Last year GivingTuesday and the Association of Fundraising Professionals (AFP) joined forces to support the Fundraising Effectiveness Project (FEP). The FEP has shared quarterly industry benchmarking reports since 2017, with…
Read MoreOver the 2025 year-end season, I noticed a pattern. Different organizations. Different missions. Different donor communities. But they all had the same signal. The largest gifts were coming from smaller…
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