Last year GivingTuesday and the Association of Fundraising Professionals (AFP) joined forces to support the Fundraising Effectiveness Project (FEP). The FEP has shared quarterly industry benchmarking reports since 2017, with…
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Over the 2025 year-end season, I noticed a pattern. Different organizations. Different missions. Different donor communities. But they all had the same signal. The largest gifts were coming from smaller…
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