Last year GivingTuesday and the Association of Fundraising Professionals (AFP) joined forces to support the Fundraising Effectiveness Project (FEP). The FEP has shared quarterly industry benchmarking reports since 2017, with data spanning back to 2005. Our…
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A collaboration with GivingTuesday Data Commons and Mailchimp Whether you’re worried about skyrocketing unsubscribe rates or plummeting clicks, here’s why you could be better off sending more, not less. Email…
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