StoriesEvents GivingEveryTuesday

GivingTuesday for Small Businesses + Brands


There are so many ways small businesses + brands can be a part of this global day of generosity by using their platforms, talents and resources for good.  

  • Show gratitude and shine a light on your employees and customers thanking them for their support on your social channels.
  • Raise money or give a portion of sales to an organization you and your employees are passionate about.
  • Offer a matching grant to a specific nonprofits or match your employees’ donations on GivingTuesday
  • If you have a storefront, coordinate a drive of specific goods and coordinate pickup with a nonprofit that can get them to the right people or give to neighbors around your business.
  • Close up shop for the day and volunteer together as a team.
  • Have a marquee or billboard space? Lend it to your local Community campaign to spread the word!
  • Use your social channels to encourage others to share kindness and be generous.
How Small Businesses + Brands Participate in GivingTuesday

Case Studies

Close Up Shop to Volunteer

Every GivingTuesday since 2018, Toms has closed up its shops nationwide to encourage employee volunteering.

Give Away Food or Product

A popular restaurant in DC gave away food to anyone who wanted it for #GivingTuesdayNow. They’re part of a collective that’s committed to keeping restaurant workers employed and essential workers fed.

Surprise Essential Workers

A small boutique gift shop created care baskets for nurses at their local hospital. ⁠

Give a Portion of Sales

On GivingTuesday 2020 West Elm gave 100% of all proceeds from its Give Back Shop (which featured products from local maker) to organizations that support racial equity: the 15 Percent Pledge, the NAACP, the Jackie Robinson Foundation, and The National Urban League.

Increase the Impact with a Match

As part of GivingTuesday 2018, Patagonia matched $10 million in donations to organizations associated with Patagonia Action Works, a tool that allows people to find nearby grassroots groups fighting climate change.

Give Kindness to the Community

Chapel Hill Tire in North Carolina challenged their community to 12 days of kindness ahead of GivingTuesday. Each tire shop gave back to the community too. One shop brought warm clothes + non perishable food to a homeless encampment, another shop brought toys to Ronald McDonald House, still another brought a pick up truck full of dog food to an animal shelter.

How to Promote + Participate in GivingTuesday


Ready to join businesses around the world to create a wave of radical generosity? Use these resources to plan, promote, and rally your employees and customers to create change in honor of GivingTuesday.

Tell Us Your Plans!

Tell us your plans so we can help get the word out and promote!