Stories Give Back

How Brands Are Giving Back for GivingTuesday 2020

28 Nov 2020 by GivingTuesday

Every year, for GivingTuesday, companies and brands show their commitment to doing good in creative ways. Get inspired by these examples of how brands are planning to drive social good for GivingTuesday on December 1, 2020.

The Baltimore Ravens alongside the Maryland Food Bank will launch #FeedTheFlock and team up with WBAL-TV 11, WBAL NewsRadio and 98 Rock to host its Giving Tuesday Phone-a-Thon at the food bank’s Baltimore location on GivingTuesday. Throughout the day, Ravens fans will be encouraged to call the food bank and make donations to help provide nutritious food to Marylanders in need this holiday season and all year long.

U.S. Bank, in partnership with VolunteerMatch, has created #GiveTime, a week-long campaign (Nov. 30 – Dec. 5) focused on volunteerism in participation of this international day of giving. This is the bank’s fourth year participating.

Givsly is partnering with Advertising Week to encourage advertising agencies to put their unused “swag” budgets toward charity this year. Their goal is to reach $1 million in donations through Giving Tuesday on December 1, 2020.

Facebook is matching up to $7M USD in donations made to nonprofits using Facebook’s fundraising tools starting at 8am EST on December 1, 2020.

Meijer’s Simply Give campaign replenishes the shelves of more than 250 food pantries in Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin. Meijer will double match any Simply Give donation cards purchased on GivingTuesday, December 1, effectively tripling contributions made on those days. These donation amounts are converted into Meijer food-only gift cards and given to a local food pantry in the store’s community.

Hello Bello, a leading baby and family care brand co-founded by Kristen Bell and Dax Shepard, announced a special fundraising program across Texas, called “Texans for Texans.” The campaign will run through Giving Tuesday, December 1 and supports the work of Kidd’s Kids charity whose mission is to provide hope and happiness by creating beautiful memories for families of children with life altering or life threatening conditions.

Nordstrom is hosting personalized, private, Zoom chats with Santa this holiday season. Tickets are $20 and 100% of the proceeds benefit Operation Warm & Big Brothers Big Sisters of America. Starting on GivingTuesday, consumers can purchase a Sponsor A Moment tag for $10 at Nordstrom Rack to support Big Brothers Big Sisters of America or donate online.

Dole Packaged Foods launched a new program called Sunshine for All which brings fresh and packaged produce, nutritious meals and educational opportunities to some of America’s cities that have food deserts. They will announce the next city they are going to on GivingTuesday.

McDonald’s launched a social challenge called #HereForRMHC in partnership with Chrissy Teigen and John Legend to rally support and awareness for Ronald McDonald House Charities. From now through the end of this year, when individuals post the RMHC heart on their public Instagram, Twitter, TikTok or Facebook using #HereForRMHC, McDonald’s will give $100 in their name as part of the company’s $100 million commitment over five years to RMHC.

Banana Republic will donate $10 from the sale of every sweater on GivingTuesday–up to $25,000 total–to Feeding America and also make an additional $35,000 donation to CARE. While its parent company, Gap, will make a donation to Boys & Girls Clubs of America for every dance challenge video, up to $50,000.

Penguin Random House will host a digital book club on Lululemon’s Instagram channel which also supports Penguin Random House’s new holiday give-back campaign, Books Give More. For each book purchased on the Penguin Random House site between Tuesday, October 20, and Giving Tuesday on December 1, Penguin Random House will donate a book to the nonprofit We Need Diverse Books to be given to an underserved youth.

Soapbox, on GivingTuesday, will double its donation of soap and is offering 15% off items purchased through its website.

Tupperware will donate 50% of the retail price on small, medium and large Eco Water Bottle sales to the National Park Foundation on GivingTuesday.

PetSmart will match customer donations to PetSmart Charities, up to $250,000. In select stores, customers who donate $2 to PetSmart Charities at the register are automatically entered for a chance giveaway to win a gigantic Holiday Tree Hut pet bed and $50 PetSmart Services Gift Card.

Harrah’s Casino in Southern California sent all of their employees on a day-long bonanza of giving. Teams of staff members delivered courtesy meals (and a ticket for a free day at the resort) to first responders, military and healthcare workers in Funner, CA.

T-Mobile is asking everyone to #CaptureKindness for GivingTuesday. For every act of kindness shared on Twitter, Facebook and Instagram with the hashtag #CaptureKindness they’ll donate $10 (equivalent to 100 meals) to Feeding America. On GivingTuesday, for each customer that clicks on the Feeding America® donation option in the T-Mobile Tuesdays app, the company will donate $1, up to $500,000

West Elm is giving half of all proceeds from its give back shop to partner organizations that support racial equality: the 15 Percent Pledge, the NAACP, the Jackie Robinson Foundation, and The National Urban League. On December 1, 100% of the sales made will be donated to those organizations.

For more ideas and ways to get involved on GivingTuesday, visit GivingTuesday.org/Ideas.

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