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How Brands Gave Back for GivingTuesday 2020

28 Nov 2020 by GivingTuesday

Every year, for GivingTuesday, companies, and brands show their commitment to doing good in creative ways. Get inspired by these examples of how brands encouraged more generosity during GivingTuesday on December 1, 2020.

The Baltimore Ravens alongside the Maryland Food Bank launched #FeedTheFlock and to team up with WBAL-TV 11, WBAL NewsRadio and 98 Rock to host its Giving Tuesday Phone-a-Thon at the food bank’s Baltimore location on GivingTuesday. Throughout the day, Ravens fans were encouraged to call the food bank and make donations to help provide nutritious food to Marylanders in need.

U.S. Bank, in partnership with VolunteerMatch, created #GiveTime, a week-long campaign (Nov. 30 – Dec. 5) focused on volunteerism in participation of this international day of giving.

Givsly partnered with Advertising Week to encourage advertising agencies to put their unused “swag” budgets toward charity.

Facebook matched up to $7M USD in donations made to nonprofits using Facebook’s fundraising tools.

Meijer’s Simply Give campaign replenished the shelves of more than 250 food pantries in Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin. Meijer offered a double match on any Simply Give donation cards purchased on GivingTuesday, December 1, effectively tripling contributions made on those days. These donation amounts were converted into Meijer food-only gift cards and given to a local food pantry in the store’s community.

Hello Bello, a leading baby and family care brand co-founded by Kristen Bell and Dax Shepard, announced a special fundraising program across Texas, called “Texans for Texans.” The campaign was active through Giving Tuesday, December 1 and supported the work of Kidd’s Kids charity whose mission is to provide hope and happiness by creating beautiful memories for families of children with life altering or life threatening conditions.

Nordstrom hosted personalized, private, Zoom chats with Santa for the holiday season.  100% of the proceeds benefited Operation Warm & Big Brothers Big Sisters of America. On GivingTuesday, consumers were encouraged to purchase a Sponsor A Moment tag for $10 at Nordstrom Rack to support Big Brothers Big Sisters of America or donate online.

McDonald’s launched a social challenge called #HereForRMHC in partnership with Chrissy Teigen and John Legend to rally support and awareness for Ronald McDonald House Charities. Through the end o 2020, when individuals posted the RMHC heart on their public Instagram, Twitter, TikTok or Facebook using #HereForRMHC, McDonald’s gave $100 in their name as part of the company’s $100 million commitment over five years to RMHC.

Banana Republic donated $10 from the sale of every sweater on GivingTuesday–up to $25,000 total–to Feeding America and also make an additional $35,000 donation to CARE. While its parent company, Gap, made a donation to Boys & Girls Clubs of America for every dance challenge video, up to $50,000.

Penguin Random House hosted a digital book club on Lululemon’s Instagram channel which also supports Penguin Random House’s new holiday give-back campaign, Books Give More. For each book purchased on the Penguin Random House site between Tuesday, October 20, and Giving Tuesday on December 1, Penguin Random House donated a book to the nonprofit We Need Diverse Books to be given to an underserved youth.

Soapbox, on GivingTuesday, doubled its donation of soap and is offering 15% off items purchased through its website.

Tupperware donated 50% of the retail price on small, medium and large Eco Water Bottle sales to the National Park Foundation on GivingTuesday.

PetSmart matched customer donations to PetSmart Charities, up to $250,000. In select stores, customers who donate $2 to PetSmart Charities at the register were automatically entered for a chance giveaway to win a gigantic Holiday Tree Hut pet bed and $50 PetSmart Services Gift Card.

Harrah’s Casino in Southern California sent all of their employees on a day-long bonanza of giving. Teams of staff members delivered courtesy meals (and a ticket for a free day at the resort) to first responders, military and healthcare workers in Funner, CA.

T-Mobile encouraged everyone to #CaptureKindness for GivingTuesday. For every act of kindness shared on Twitter, Facebook and Instagram with the hashtag #CaptureKindness the company donated $10 (equivalent to 100 meals) to Feeding America. On GivingTuesday, for each customer that clicked on the Feeding America® donation option in the T-Mobile Tuesdays app, the company donated $1, up to $500,000

West Elm shared half of all proceeds from its give back shop to partner organizations that support racial equality: the 15 Percent Pledge, the NAACP, the Jackie Robinson Foundation, and The National Urban League. On December 1, 100% of the sales made were donated to those organizations.

For more ideas and ways to get involved on GivingTuesday, visit GivingTuesday.org/Ideas.

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