Charitable Giving in 2021 Increased 2.7% over Unprecedented 2020 Levels
New Retained Donors up 26%, Despite Overall 5.7% Drop in Number of Donors Buoyed by large donors, as well as donors who were acquired by an organization in 2020, and…
Read More
A Closer Look at Informal Giving, Mutual Aid, and Community Care in a Global Context
A holistic approach to measuring generosity requires looking beyond financial transactions. If we continue to look at “giving” as being defined as monetary transactions between donors, institutional foundations and registered…
Read More
GivingTuesday Launches Collaborative Research Hub with Humanitas to Improve Core Nonprofit Data
GivingTuesday and Palo-Alto based social enterprise Humanitas are excited to announce a new collaboration: the Humanitas Research Hub on the GivingTuesday Data Commons Platform, launching today. Both organizations understand the…
Read More
Fundraising Effectiveness Project Methodology Update
Last year GivingTuesday and the Association of Fundraising Professionals (AFP) joined forces to support the Fundraising Effectiveness Project (FEP). The FEP has shared quarterly industry benchmarking reports since 2017, with data spanning back to 2005. Our…
Read More