THE POWER OF PEER-TO-PEER FUNDRAISING
The power of peer-to-peer fundraising: Trends, insights, and opportunities Traditional fundraising is under pressure from every side. Participation fell 3% in 2025, according to the Fundraising Effectiveness Project, and the…
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Get SMART Goals for the Year Ahead
If you believe it, you can achieve it. Now, that might sound lofty or unrealistic—or maybe a little annoying—but it’s true! If you want to make your mission a reality…
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The Perception Effect: How Perceiving Generosity Yields More of it
The Alignment Question At GivingTuesday, we don't just track what Americans do to help their communities, but also their beliefs about helping – and, more recently, what they think their…
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Generosity Sweeps the Globe: Participation and Donations Rise on Another Record-Breaking GivingTuesday
Generosity Sweeps the Globe: Participation and Donations Rise on Another Record-Breaking GivingTuesday 38.1 million Americans united to give back and donated $4.0 billion, bringing total GivingTuesday donations since 2012 to…
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