It’s well known that today’s global challenges require collective solutions – which includes the need for corporations to drive positive change. As corporate social responsibility efforts increase around the world, we are constantly searching for corporate GivingTuesday campaigns that provide insights on how to bolster our global work.
Let’s head over to Brazil for recent examples of powerful work led by GivingTuesday country leader, Carol Farias.
Step 1: Strategic Planning
For Dia de Doar (Brazil’s phrasing for “GivingTuesday”), the team in Brazil helped corporations in their strategic planning process to ensure their efforts were set up for success. To do this, they organized online preparation events and in-person gatherings that shared ESG practices, explored case studies, and featured influential speakers. Collaborations with third-sector institutions and influential ambassadors further broadened the reach and credibility of these initiatives.
Step 2: Provide Resources
Carol’s team equipped companies with tailored resources to lower the barrier for corporations to participate and to streamline their process of doing so. These materials included:
- Banners
- Email sequences
- Social media assets
- Campaign guides
- Presentations
Step 3: Foster a Community
Through Carol’s leadership, Dia de Doar fostered a culture of corporate social responsibility, encouraging companies to engage meaningfully during GivingTuesday. The provision of targeted support materials and the organization of strategic events enabled corporations to develop innovative campaigns and share their successes globally.
This concerted effort not only facilitated corporate involvement but also sparked community engagement, as local leaders mobilized their networks in response to Dia de Doar’s guidance. Ultimately, Carol and her team’s dedication to empowering corporations played a pivotal role in driving impactful activations and fostering a spirit of giving within the Brazilian corporate sector.
Results from Brazil’s Dia de Doar Efforts
These targeted efforts paid off significantly in the campaigns that were developed and executed by corporations throughout Brazil.
- Uber: User Mobilization for Donations to Plan International
Uber mobilized its users for donations to Plan International, emphasizing its commitment creating a fairer society.
- BTG Pactual: Engaging Employees in Social Actions
BTG Pactual’s #SocialResponsibility department organized various social actions involving over 150 employees, including a blood donation campaign, inclusive football game, assistance to individuals experiencing homelessness, and contributions to wildlife preservation.
- Instituto MOL: Fundraising Rally for NGOs
The MOL Institute organized a fundraising rally involving employees across different regions, supporting various causes and aligning with the MOL Group’s commitment to active employee participation.
- Mercolub Commercial Society: Solidarity Fueling for Cancer Hospital
Mercolub launched the “Solidarity Fueling” initiative, directing profits from fuel sales to the Sara Foundation for the construction of the Sara Albuquerque Cancer Hospital.
- Lela Brandão Co.: Revolutionary Fashion in Solidarity
Lela Brandão Co. donated proceeds from special brand items to Plan International, engaging individuals, organizations, and businesses in charitable actions.
These stories are testament to the transformative potential of corporate engagement in philanthropy. And it’s the relationship between GivingTuesday Country Leaders and corporate leaders that serves as the critical element required to convert this potential into action.
