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How Brands Are Giving Back for #GivingTuesdayNow

1 May 2020 by GivingTuesday

From creating COVID-19 relief funds to rallying employee engagement to connecting with their communities, all around the world, companies and brands are giving back in big ways. Below are a sampling of how brands of all types and sizes around the world are rallying their communities and inspiring generosity this #GivingTuesdayNow

Salesforce is participating in #GivingTuesdayNow by raising awareness about ways to give, along with driving support for and thanking the nonprofit community in these times. In addition to donating money, software, and PPE in response to COVID-19, they have also increased their donation matching program per employee.

Classy is launching the Classy National Relief Fund to raise much-needed support for several nonprofits who are working on the front lines of COVID-19 relief. In honor of #GivingTuesdayNow, Classy staff will also be actively raising money through employee donations and peer-to-peer campaigns for the Classy San Diego Relief Fund to raise much-needed support for several local nonprofits.

GoFundMe Charity is launching a #GivingTuesdayNow Match Program to give every nonprofit the opportunity to rally support for its cause in the face of COVID-19. They will also make a $1,000 matching grant to qualified nonprofits that raise at least $1,000 on GoFundMe Charity.

Schwab Charitable is hosting a #GivingTuesdayNow webinar to educate financial advisors and their clients on strategies for providing local, national and international relief to those affected by COVID-19. Schwab Charitable’s webpage dedicated to COVID-19 response efforts has more resources for identifying issues and charities.

RightGift is making #GivingTuesdayNow a double giving holiday with 2% cash back on every purchased item. They’re also encouraging more donations by making the first Tuesday of every month a double giving day.

Aviation Gin is partnering with National Accounts to deliver lunch to frontline hospital workers across the country as a sign of appreciation.

LinkedIn is providing ways to connect its millions of members on the platform who are open to volunteering with opportunities to support nonprofit and government organizations focused on COVID disaster relief.

PayPal will proudly be supporting its long-time partners at GivingTuesday on #GivingTuesdayNow by raising awareness of the initiative with its more than 300 million customers around the world, and sharing all the ways people can give help and get help with PayPal. This includes COVID-19 fundraising campaigns in 12 markets, where PayPal covers all processing costs and 100% of donations support charities providing relief and recovery efforts. People can donate within the PayPal app or by heading to paypal.com/covid19.

Fidelity Charitable is challenging its donors to double their grants to reach $200 million by May 5 to respond to the impact of the COVID-19 pandemic.

Facebook is partnering with GivingTuesday on a campaign that empowers local communities to come together through Facebook’s new Community Help tool to support their local communities including their neighbors, favorite local businesses and local nonprofit organizations impacted by COVID-19. Facebook and GivingTuesday will also host a live fireside chat with Asha Curran, GivingTuesday CEO and Naomi Gielt, VP of Social Good at Facebook to inspire and rally viewers to give to their local communities in whatever way they’re able to this #GivingTuesdayNow and beyond.

Guardian News and Media is helping promote #GivingTuesdayNow on their platforms, and is also offering a match for media buys that are coronavirus focused, through June 1.

Newman’s Own Foundation is participating in #GivingTuesdayNow by acknowledging those who give back, do good, and make a difference for others by recognizing these individuals as Newmanitarians – people who give back because it’s the right thing to do.

LaunchGood is hosting a Ramadan Challenge during which thousands of Muslims around the world commit to donating to different causes every day for the blessed month of Ramadan. On #GivingTuesdayNow, LaunchGood will sponsor a leaderboard contest which will award additional funds to top campaigns that win.

Firespring, Nonprofit Hub, and Do More Good have launched a Matching-Fund Initiative. Now through May 1, 501(c)(3) nonprofits can register to participate at no cost to their organization. Firespring is providing the volunteer labor and is donating 100% of the platform fees to the match fund.

United Airlines will be highlighting 16 of their charity partners that are doing important work in response and wake of COVID-19 and matching donations mile-for-mile. This is part of their Miles on a Mission program, which is a crowdsourcing platform that gives customers a simple, easy way to donate airline miles to non-profit organizations and charities of their choice in need of air travel to effect their cause.

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