GivingTuesday is right around the corner, but there’s still time to plan a successful GivingTuesday campaign! This guide provides simple organizing tactics you can use to rally support for your campaign. It’s not too late to activate your community and inspire more giving this year!
Nonprofits, community organizers, grassroots groups, and mutual aid networks from all over the world have been using GivingTuesday as a galvanizing moment for their communities since 2012. From amplifying your mission to fundraising, rallying volunteers to building a movement for your cause, there are hundreds of different ways to participate in GivingTuesday. Here are some ideas:
No matter how you decide to participate, be sure to set clear goals like rallying a certain number of new donors or mobilizing a certain number of volunteers.
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Simply telling your audience that they should give because it’s GivingTuesday isn’t enough.
You need to tell a compelling story that will pull people in, make them see themselves, and then make them see themselves as part of the solution to the problem. Use storytelling to reduce the distance between the individual and the cause. You want your audience to reflect on your Instagram post long after put down their phone…and be compelled to share it! This is how you generate participation, networking, growth, and ripple effects — all of the forces that combine to form a movement that people feel they’re a part of. Your organization’s goal becomes collective.
The question we’re asked most often by nonprofits is: “How do we reach new donors?” The answer is to mobilize your existing community to speak on your behalf. Social proof is extremely powerful. Think about things you can ask your audience to do that will help you tell your story. Here are some ideas:
WIth the precarity of social media at this current moment, email is your best tactic to deploy on GivingTuesday. Be sure to send multiple emails, both in the lead up to Nov 29 and on the day. Focus your messaging on your impact story and use targeting and personalization to ensure that the right message is reaching the right person.
The biggest opportunity on GivingTuesday is to mobilize a groundswell of support for your cause. You’re creating a movement of like-minded, passionate individuals who will walk hand in hand with you to help you achieve your mission. We’re so grateful to you for the work you do to make the world a better place. Thank you for helping us to use the power of generosity to build the world we all imagine to be possible.