GivingTuesday is right around the corner, but there’s still time to plan a successful campaign! This guide provides simple tactics you can use to rally support for your campaign. It’s not too late to activate your community and inspire more giving this year!
Nonprofits, community organizers, grassroots groups, and mutual aid networks from all over the world have been using GivingTuesday as a galvanizing moment for their communities since 2012. From amplifying your mission to fundraising, rallying volunteers to building a movement for your cause, there are hundreds of different ways to participate in GivingTuesday. Here are some ideas:
No matter how you decide to participate, be sure to set clear goals like rallying a certain number of new donors or mobilizing a certain number of volunteers.
Find more ideas, case studies, and inspiration on our nonprofit hub page.Get More Ideas
There is no registration for GivingTuesday.
No matter how you’re planning on participating on November 28, 2023, you’ll simply direct your supporters to your website, a landing page, or your social channels. If you are fundraising for GivingTuesday, you can use any donation platform you like – most organizations use their website’s donate button, crowdfunding, or peer-to-peer tools of their choosing.
Be sure to check if your country or city has an official GivingTuesday movement – some local movements do have a registration process.
The question we’re asked most often by nonprofits is: “How do we reach new donors?” The answer is to mobilize your existing community to speak on your behalf. Social proof is extremely powerful. Think about things you can ask your audience to do that will help you tell your story. Here are some ideas:
Email and text messaging have some of the highest conversion rates. Be sure to send multiple emails, both in the lead up to Nov 28 and on the day. Focus your messaging on your impact story and use targeting and personalization to ensure that the right message is reaching the right person.
The biggest opportunity on GivingTuesday is to mobilize a groundswell of support for your cause. You’re creating a movement of like-minded, passionate individuals who will walk hand in hand with you to help you achieve your mission. We’re so grateful to you for the work you do to make the world a better place. Thank you for helping us to use the power of generosity to build the world we all imagine to be possible.