Deconstructing the Online Donor Journey

Classy has released its annual report that looks at the latest trends in online donor behavior, while also continuing conversations from their 2019 report on how, and when donors came back. 

The 2020 State of Modern Philanthropy report provides nonprofits with actionable insights and trends that they can use to strengthen fundraising operations, marketing strategies, and retention efforts. In this report, you'll learn:

  • How long it takes most visitors to convert once they land on your campaign
  • The optimal times at which visits and donations strike
  • The rate at which GivingTuesday donors return and when
  • The rate at which recurring donors come back to make additional gifts
  • The role of recurring giving as organizations scale

Download the full report here.