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GivingTuesday Data + Insights


The GivingTuesday Data Commons works with partners across sectors and borders to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use data to inspire more giving around the world. With over 70 contributing partners and 40 global data labs, the initiative is the largest philanthropic data collaboration ever built.

Americans are feeling more charitable during the pandemic

Around 34.8 million participated in Giving Tuesday last year, the Tuesday after Thanksgiving. That was a 29% increase over 2019, according to GivingTuesday, the nonprofit with the eponymous charitable giving campaign.

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It's Time to Drop the Donor Fatigue Myth

Donor fatigue? That's not a real thing.

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Fundraising Effectiveness Project

GivingTuesday and the Association of Fundraising Professionals (AFP) have joined forces to support the Fundraising Effectiveness Project (FEP)

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Access the Latest Research on Generosity


GivingTuesday’s GivingLab is the premiere hub for research, white papers, insights, and data on everything related to generosity, giving, fundraising, and creating social change globally.

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