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UnDiaParaDarMX 2021 Impact Report

16 Feb 2022 by GivingTuesday

By: The GivingTuesday Mexico Team (#UnDiaParaDarMX)

Read this article in Spanish here.

On November 30, 2021, the entire world came together to celebrate generosity. Mexico was no exception: from unexpected hugs, online donations, collections and donations in kind, to large activations of volunteer work in the community, we show that we all have the opportunity to contribute to the causes in which we believe.

Many people ask us what is the impact of #UnDíaParaDar? And the answer is that it is not easy! As an open and decentralized movement, in which millions of people participate, doing all kinds of generous actions, digital tools only tell us a small part of what happened.

Still, the numbers for 2021 are very encouraging. In social networks, the official hashtag #UnDíaParaDar had a potential reach of 19.5 million people in Mexico, and that’s not counting the many other variations of the hashtag. In terms of online donations, we broke records: we have records that show that $15.5 million pesos were donated just in #UnDíaParaDar in and for Mexico. It is a great result and much more than previous years!

And the impact, of course, does not stop there. This year we also saw innovation and growth in local movements, something very important when it comes to motivating more people to contribute to causes and in their community. In Guanajuato, 17 organizations came together for a generosity fair, while the Colima team mobilized support for the “spinning dreams” workshop, and in Quintana Roo the community of ESR companies and organizations came together to say thank you. In Yucatán and Nuevo León, local allies promoted special initiatives as well.

Above all, what generated an impact was the variety of examples of giving and donating, the emotional #YoDonoPorqueMx-style testimonials, and the consistency of the messages about the importance – and the joy – of giving, participating and contributing. This is what #ADayToGive is all about: inspiring people to give generously, helping people find new ways to give, and encouraging organizations to innovate to inspire greater engagement with their causes. These are just a few of the different entries this year, but if you did something and would like to tell us more, we’d love to hear from you!

  • Liga MX created a video sharing the ways in which the team of collaborators supports good causes. It was widely publicized and they ended the day by donating books to the National Institute of Pediatrics. (Check it out below!)
  • Mercado Libre Solidario organized an event “Myths about the barriers and incentives to donate”, speaking with business leaders about why people really give so that nonprofit organizations can better understand how to connect with donors.
  • Paypal Mexico invited all its customers to contribute through special emails, highlighting some outstanding organizations in its shopping center and promoting the fundraising center.
  • Karisma Foundation based in Cancun, organized a “health brigade” in Leona Vicario with nutritional advice, electrocardiograms, consultations and more by private doctors.
  • Friends of San Cristóbal and Madonna Mia collaborated on “pizzas con causa”. When you buy a Solidaridad pizza or a Amiga pizza, made especially to give and share, 50% of the purchase will go to development projects for families in the Chiapas Highlands.
  • In Tampico, the Fundación Josue Echavarría and the Directorate of Tourism organized a day to clean up the Playa Miramar beach.
  • Elena, a 13-year-old girl, invited boys and girls to an art workshop in her CDMX neighborhood. They created a mural of trees that for Elena means harmony, union and hope.

For all the above, we have more to say Thank you! See you in 2022 to continue promoting the culture of giving and donating, inviting more people to participate with the causes that interest them and the communities where they live.

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