As we stand on the cusp of another GivingTuesday, the air is charged with the promise of generosity and the potential to make a lasting impact. In this blog post, we delve into the heart of GivingTuesday, exploring the compelling reasons why nonprofits should not just participate but actively embrace this global day of giving.
GivingTuesday isn’t just a day; it’s a catalyst for cultivating generosity. A remarkable 53% of people aware of GivingTuesday are inspired to be more generous. It’s a day that stirs the spirit of giving and encourages people to “top up” on their existing support.
Unlocking Long-Term Impact:
Giving on GivingTuesday isn’t just a one-off. Donors who contribute on this day tend to give more throughout the year, with an annual contribution averaging $1,124 – a whopping 25% more than those who don’t participate. In 2021, GivingTuesday donors gave three times more than those who didn’t engage.
Seize the Day with Emerging Philanthropists:
GivingTuesday presents a golden opportunity to establish connections with younger supporters. It’s a day that actively sets the stage for enduring relationships, engaging emerging philanthropists in the making.
Join the Movement of Diverse Giving:
GivingTuesday isn’t confined to financial contributions alone. Our data highlights that participants engage in various forms of giving – be it time, voice, or resources. It actively underscores its role as a celebration of diverse and meaningful giving.
Making a Difference:
By embracing GivingTuesday, nonprofits tap into a wellspring of generosity. It’s an opportunity to unlock the potential for lasting impact, nurturing a robust, enduring community of donors actively committed to a shared mission.
By embracing GivingTuesday, you tap into a wellspring of generosity and ignite the potential for lasting impact. It’s not just about a single day; it’s about building a stronger, more supportive community of donors who’ll stand by your side in the long run.
Discover more data-backed insights on why GivingTuesday is the perfect opportunity to reach out to your supporters in our latest deck from the GivingTuesday Data Commons: