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Stories GivingEveryTuesday
San Juan, Puerto Rico

Roberto Soto-Acosta

Roberto is a fundraising professional whose experience includes service as a non-profit executive, a consultant, and as a government official. He has dedicated most of his life to raising funds for the nonprofit sector in New York, Chicago, and, for the past 30 years in Puerto Rico, where he established the development office at a private university system. He provides consulting services to educational, cultural, social welfare and health and environmental organizations. In 2016 Roberto became one of the global representatives of the GivingTuesday movement, helping to establish #GivingTuesdayPR.

“Generosity is the only way to achieve a truly just, equitable world.”

- Roberto Soto-Acosta, San Juan, Puerto Rico

#GivingTuesdayPR

  • Project Type: Social Influencing
  • Issue Area: Capacity Building
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Our idea is to create an innovative effective, social media outreach effort geared to the Puerto Rican diáspora, that makes a strong credible appeal, a case for support for the Island’s people through the support of life-saving and life-enhancing yet economically devastated social, health, educational, environmental, cultural, public interest and other third sector institutions. The initiative can help other national, ethnic and other communities throughout the globe with similar, large diasporas to engage their emigrants in local philanthropic efforts by showing effective methods of outreach and engagement on #GivingTuesday, national holidays (e.g, Independence Days), and other occasions that can be used to promote collective philanthropic giving.