Every TogetherTuesday activation has a story at its center.
It might be a neighborhood donation drive, volunteers supporting a local effort, or organizations creating opportunities for people to show up for their communities. These moments of generosity matter and sharing them helps inspire even more people to get involved.
Media coverage can help bring your TogetherTuesday activation to new audiences, strengthen community participation, and spotlight the people behind the work. While reaching out to journalists can feel intimidating, it doesn’t need to be complicated. A clear story, a local connection, and a simple invitation to participate can go a long way.
“TogetherTuesday is all about people coming together to show up for their neighbors, and those are exactly the types of stories that reporters are looking for. They’re a part of your community too, and they want to share the good things that are happening locally, especially in the midst of a news cycle that isn’t always full of good news.“
– Shareeza Bhola, GivingTuesday’s Chief Communications Officer
As you prepare for June 23, here are a few practical tips from Shareeza to help you share your TogetherTuesday activation with local media and tell your story in a way that feels authentic, timely, and community-centered.
Three Tips to Strengthen Your TogetherTuesday Press Strategy
1. Stay Curious About the News Cycle
Make reading local news part of your regular routine. Understanding what stories journalists are already covering can help you identify the best opportunities to share your TogetherTuesday activation.
Pay attention to the types of stories local reporters are interested in, especially coverage focused on community impact, volunteering, local problem-solving, or acts of generosity. Following journalists on social media, subscribing to local newsletters, or watching your local news station can help you better understand what resonates with their audience.
Tip: Stories that feel local, personal, and community-driven are often the strongest fit for TogetherTuesday coverage.
2. Personalize Your Outreach
Before reaching out to a journalist, spend a little time researching their work. Look at the stories they typically cover and think about how your activation connects to their audience or reporting interests.
A personalized pitch is much more effective than a generic mass email. If a reporter regularly covers community events, neighborhood issues, youth leadership, or volunteering, explain why your TogetherTuesday activation could be meaningful to their audience specifically.
Tip: Keep your outreach focused and concise. Journalists receive many emails every day, so clarity matters.
3. Keep Your Story Clear and Human
You don’t need overly formal language or a complicated press strategy to share your activation. Focus on telling a simple, specific story: who is involved, what’s happening, why it matters, and how people can participate.
The strongest stories often include a real community need, a personal connection, and a clear example of impact.
Tip: Start collecting materials early — photos, volunteer stories, quotes, and community moments can all help strengthen your outreach and social content later.
In Summary
Strong media outreach is about building relationships and helping people understand why your TogetherTuesday activation matters to your community. By keeping your outreach personal, timely, and story-driven, you can help inspire more people to participate and amplify the impact of your activation beyond June 23.
To help you get started, we’ve included customizable press outreach templates below that you can adapt for your own TogetherTuesday activation.
The below contains two ready-to-customize press outreach tools for organizations or community leaders participating in TogetherTuesday on June 23, 2026.
Prefer a PDF download of the below to share? Download it here!
- Press Release: Announce your TogetherTuesday participation to the media.
- Press Pitch Email: A short, personal email note to journalists to flag your involvement.
You can replace all [BRACKETED PLACEHOLDERS] with your own information before finalizing the press release or press pitch.
Template 1: Press Release
Customize the headline and dateline below. Distribute via your preferred wire service or email it directly to reporters.
[YOUR ORGANIZATION NAME] Joins TogetherTuesday, a National Day of Community Action on June 23rd
[Optional subheadline: One sentence summarizing what your organization is doing for TogetherTuesday].
[CITY, STATE] – [DATE] – [YOUR ORGANIZATION NAME] today announced it will participate in TogetherTuesday, a national day of community action on June 23, 2026, launched by GivingTuesday in partnership with Be The People– a 10-year call to action that connects community problem solvers with millions of Americans ready to do their part. On TogetherTuesday, [Briefly describe your event or campaign in one sentence. For example, “volunteers will fan out across the city/town to deliver meals and check on their neighbors”].
TogetherTuesday is an open invitation for anyone across the US to show up for the people around them through simple, meaningful acts: checking in on a neighbor, organizing a donation drive, or volunteering with friends. The effort builds on GivingTuesday’s work to mobilize millions in the spirit of giving, in collaboration with Be The People.
[In 1–2 short paragraphs, describe your specific TogetherTuesday plans. Answer: What are you doing? Who will it help? How can people get involved or donate? Describe your TogetherTuesday event, campaign, or call to action. Include logistics such as the date, time, location (if applicable), and how people can sign up or contribute.]
[Optional: Add another paragraph with more context like the need you’re addressing or the impact you expect to achieve.]
“[Quote from your CEO, executive director, or a community leader. It should reflect your organization’s mission and why TogetherTuesday matters to your community.]” said [Name], [Title] of [Organization Name].
“TogetherTuesday is open to everyone; there’s no registration or permission needed,” said Asha Curran, CEO of GivingTuesday and Be The People National Leadership Council member. “On June 23rd, we’re inviting everyone across the country to do something simple but meaningful: show up for the people around you in your community in any way you can. When millions of us act together on the same day, generosity stops feeling like an exception and starts feeling like second nature.”
“It can be hard to see, but people are stepping up to solve problems in their communities every day. That’s just who we are,” said Brian Hooks, Chairman and CEO of Stand Together and a member of Be The People’s National Leadership Council. “By bringing these actions together in a single moment, TogetherTuesday helps them break through the noise to show what communities are capable of and inspire others to get involved.”
[Describe how readers can take part. E.g., “Sign up to volunteer at [link],” “Drop off your donations at [address + link],” “Follow us on social media @[handle] for live updates,” etc.]
To learn more about TogetherTuesday, visit givingtuesday.org/TogetherTuesday.
About [Your Organization]
[Your organization’s boilerplate — 3–5 sentences describing who you are, your mission, and your reach. End with your website URL.]
Media Contact
[Name]
[Title]
[Email]
[Phone]
###
Template 2: Press Pitch Email
Use this short email to personally share the details of your TogetherTuesday plans with a journalist. Customize the greeting and details before hitting send. You can attach or paste the press release below your signature.
Subject Line Options
Option A: [Your Organization] Is Joining TogetherTuesday on June 23rd
Option B: TogetherTuesday, June 23rd: [One-line hook describing your local angle]
Email Body
Hi [Reporter’s First Name],
Hope you’re doing well!
I’m writing to flag an upcoming event for you: TogetherTuesday, a national day of community action happening on June 23, 2026.
TogetherTuesday is an open invitation for people across the U.S. to show up for one another – no registration needed – and we’re excited to be taking part in this new celebration of generosity and community connection from GivingTuesday, the global generosity movement, in partnership with Be The People, a 10-year call to action that connects community problem solvers with millions of Americans ready to do their part.
On TogetherTuesday, [YOUR ORGANIZATION NAME] will be [describe your specific event or campaign in 1–2 sentences. What are you doing? Who does it serve? What’s the impact?].
[Optional: Add a local angle or hook that makes this especially relevant for THIS reporter’s beat or audience.]
[Optional: One sentence on why this story is timely or relevant to this reporter specifically, like “Given your recent coverage of [topic], I thought this might be a good fit.”]
I’m sharing the full press release below/attached here and would be happy to connect you with [spokesperson name and title] for an interview. I’ll be back in touch soon with on-the-ground updates and impact numbers.
Let me know if you have any questions — happy to help!
All my best,
[Your Name]
[Your Title]
[Organization]
[Phone / Email]
Below your signature, copy and paste the full press release or attach it to your email.
