Your to-do list for campaigns, reports, social posts, etc. can feel endless. But here’s the good news: you don’t need to reinvent the wheel. Repurposing the content you already have can save time, extend your reach, and breathe new life into your work, whether it’s for GivingTuesday, year-end giving, or any campaign during the year.

Think of your long-form content—blogs, newsletters, press releases, reports—as a goldmine. Most audiences only see a fraction of what you post, so why not make that content work harder?

Why Repurposing Works

Repurposing content:

• Saves time: No need to start from scratch every time.

• Extends reach: Your work gets seen by new audiences.

• Builds connections: Stories, quotes, and stats spark engagement across platforms.

Whether it’s pulling a quote from a blog or turning an interview into a short video, repurposing lets you work smarter, not harder.

Step 1: Mine for Content

Start with your existing content library: blogs, reports, press releases, newsletters, your social feeds, Slack channels, or slide decks. Look for:

• Quotes: Inspiring or surprising lines from blogs, interviews, decks, or events

• Statistics: Impact numbers, survey results, or outcomes

• Key takeaways: Main points as standalone tips and lessons

• Stories: Beneficiary experiences or volunteer highlights

• Questions: Thought-provoking points or conversation prompts that invite engagement

• How-tos: Actionable advice broken into digestible steps

Don’t forget your social channels! Comments, DMs, and old posts can provide content for new posts, blogs, or scripts. Tools like Pulsar and Sprout Social help with social listening to find stories, trends, or influencers in your sector or cause area.

Step 2: Tailor Content for Each Platform

Repurposing isn’t about posting the same thing everywhere; it’s about adapting your content:

• LinkedIn: Professional insights, impact stats, thought leadership (carousels, videos, quote graphics)

• Instagram: Emotional quotes, carousel posts, behind-the-scenes moments

• Facebook: Pose questions, post simple updates, share links with compelling hooks

• Twitter/X, Threads, Bluesky: Break key points into threads, highlight a stat, ask for audience input

• TikTok / Reels: Short, engaging clips that distill key information

• YouTube Shorts: Quick, informative snippets from longer videos or blogs

Pro tip: Ask colleagues to share content from their own social channels to expand reach!

Step 3: Map Out a Content Plan

Start small and adjust based on what resonates:

• Week 1: Share compelling snippets from your latest blog/report to capture attention

• Week 2: Highlight use cases or thought leadership

• Week 3: Spotlight key statistics and real-world impact

• Week 4: Keep the conversation going with polls and questions

Time-saving tools: Canva, CapCut, built-in platform editing tools, and scheduling tools like Meta Business Suite, LinkedIn Scheduler, Metricool, or Hootsuite.

Batching content is a game-changer: take one blog or report and create two weeks of social content in one sitting. Organize photos, charts, and inspiration in folders for easy reuse.

Time-Saving Challenge

Take one blog, report, or story and challenge yourself to make:

• 2 graphics

• 1 carousel

• 1 video

• 3–5 social posts

• 1 email intro section

Boost Engagement

Focus on quality over quantity. Algorithms reward meaningful interactions (replies, saves, shares, and longer watch times). Respond promptly to comments, repost user-generated content, and tag relevant accounts to amplify reach. Engage with your audience like you’re having a conversation—fun, helpful, and authentic.

3 Quick Wins to Repurpose Content

1. Queue up social content: Schedule posts across platforms with a mix of images, quotes, stories, and polls.

2. Check your links and landing pages: Ensure donation forms, CTAs, and pages work perfectly.

3. Line up your team: Confirm who’s posting, monitoring channels, responding to comments, sharing posts, and gathering analytics. Make sure everyone knows their role and can pivot quickly.

Final Thoughts

Repurposing content isn’t just smart, it’s essential! You’ve already done the hard work; now it’s time to make it shine. Involve your team, mine your content, respond to your audience, and remember: keep it simple, audience-focused, mission-driven, and fun!

Your content can reach more people, inspire action, and save you time, all without extra budget. Thoughtful repurposing works year-round, helping you maximize impact for GivingTuesday, year-end giving, and beyond.