GivingTuesday 2024 was record-setting for many nonprofits and community campaigns across the globe. In the U.S. alone, over 36 million people participated in a GivingTuesday campaign, resulting in millions of…
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Over the 2025 year-end season, I noticed a pattern. Different organizations. Different missions. Different donor communities. But they all had the same signal. The largest gifts were coming from smaller…
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