We know how busy nonprofit teams are, and how overwhelming campaign planning can feel. That’s why we created Roadmap to GivingTuesday – a free, step-by-step training series to help you plan and launch a strong retail fundraising campaign.
Each step comes with a short video and a simple worksheet to help you turn ideas into action. You can follow the full journey or just pick the topics most useful to you.
At the end, you’ll have a campaign ready to launch during the giving season — something real, practical, and yours.
So take a deep breath. Don’t wait for everything to be perfect. Start small. Learn as you go.
And remember: every campaign begins with one small step.
This is yours. Let’s get started!
With the help of this tutorial playlist, you’ll learn how to:
- Set a clear and realistic goal
- Talk about your work in a simple, powerful way
- Ask people for support — whether it’s money, time, or skills
- Share real stories that inspire action
- Launch your campaign and keep it going
- Take care of your donors so they stay involved
- Reflect, learn, and grow after it’s over
Each of the 7 steps in the Roadmap to GivingTuesday tutorials comes with its own worksheet — a clear, simple space to plan, build, and track your fundraising campaign. These worksheets help you turn learning into action.
How to use this worksheet:
- Make a copy of each worksheet to start working on it
- Create a folder called “2025 Retail Fundraising Campaign” and save all your worksheets there
- Work directly on your document with your team — don’t keep plans in your head, get them down here to stay on track and plan effectively
