Mobilisation Lab


In the 2010s, people-powered movement and advocates disrupted the status quo en masse around the globe. But large numbers are not enough to create systemic change. As we enter into a new decade, there is a need to more consistently and innovatively measure people power, and in doing so, transform our organizations’ reach and impact.

“New technologies are enabling activists to connect, communicate, raise money, and engage in collective action at previously unimaginable speeds and scales. The rise in social-movement moments around the world demonstrates the growing ability of ordinary people to challenge power — as seen in actions like the Women’s Marches and March for Our Lives in the United States and campaigns for action on climate change and democracy around the world.” - Michael Silberman, MobLab

In the most exhaustive study of its kind to date, MobLab and 13 other organisations heard from more than 500 social change practitioners and leaders across the global non-profit world. How can organisations measure the depth and value of people’s engagement and participation? What indicators can you use to assess grassroots power building, organising, and volunteer initiatives? Through research, consultations, and a global survey, the resulting report offers a baseline for how organisations are measuring people power today, and reveals where more attention is needed to accurately reflect the power of people coming together for change.

Read the full report below and learn more here.