New research shows that giving circles attract increasingly diverse donors
The Collective Giving Research Group (CGRG)


Giving Circles are growing rapidly in number and participation, and are a common entry point into philanthropy. They are often formed around some sort of identity, such as gender, race or ethnicity, or sexual orientation. But what are the implications of this identity-based giving? The Collective Giving Research Group's report's unique approach allowed for an examination into the diversity of Giving Circle members themselves, as well as of their philanthropic social networks. 

Giving Circle Membership: How Collective Giving Impacts Donors, focuses on giving circle members, extending previous research to address questions about who participates in giving circles and how participating in a giving circle is associated with giving, volunteering, and civic and political behaviors and beliefs. 

Key findings include:

  • Newer giving circle members tend to be more diverse in terms of age, income and race.
  • Newer members join giving circles for the opportunity to engage more deeply on a cause or issue; more established members cite the ability to leverage gifts and “fun” as primary reasons for participation.
  • The report affirms previous research that giving circle members give more, give more strategically and proactively, give to a wider array of organizations, volunteer more, and are more likely to engage in civic activity.

Read the report below and check out the infographic here.

Be sure to check out our newest blog series, featuring giving circles from across the US and around the world, and the impact they're making on democratizing philanthropy.