Each year, Brandwatch helps us understand the online conversation around the #GivingTuesday on Twitter* - who's talking about #GivingTuesday, what causes they're interested in, the volume of the conversation, and more.
This report analyzes global English data and covers the period between November 23 and November 30, 2018. It captured any explicit reference to Giving Tuesday, as well as all uses of associated hashtags (eg. #UnDiaParaDar, #ЩедрийВівторок) across locations. *The report does not include data from Facebook or Instagram.
Read the full report below.