The people who responded were Kenyan citizens, both men and women, aged 18 years and above. Respondents represented all social economic classes and stages of life.
A total of 1991 interviews, 944 urban interviews, and 1047 rural interviews were conducted to learn more about giving in Kenya.
Quantitative research methodology was utilized for the study and the interviews were administered face to face using mobile devices.
Some key findings:
- 93% of Kenyans give
- 22% plan on what to give, with 11% having a specific amount they give and 11% giving a proportion of their income
- Most Kenyans find out about those in need via word of mouth