A New Era of Cause Activation & Social Issue Adoption
With this report, Phase 2 of The Power of Voice: A New Era of Cause Activation and Social Issue Adoption, the team at Achieve shares their analysis, key takeaways and recommendations in a way that helps nonprofits and causes better understand this exceedingly important, vibrant generation – one whose voice is rising ever louder and clearer.
Their goal: Capture and comprehend a fearless generation’s cause engagement.
Millennial involvement today could mean the success or failure of social movements into the near future. Here's some key takeaways from the report:
- Millennial engagement in causes was moving from cursory interest to activism, reflecting a maturation of the generation’s inherent desire to do good.
- Millennials are driven to engage locally more than nationally – though those who do engage nationally do not offset their local activities for national ones.