Phase 2: The Power of Voice
A New Era of Cause Activation & Social Issue Adoption

With this report, Phase 2 of The Power of Voice: A New Era of Cause Activation and Social Issue Adoption, the team at Achieve shares their analysis, key takeaways and recommendations in a way that helps nonprofits and causes better understand this exceedingly important, vibrant generation – one whose voice is rising ever louder and clearer.

Their goal: Capture and comprehend a fearless generation’s cause engagement.

Millennial involvement today could mean the success or failure of social movements into the near future.  Here's some key takeaways from the report:

  • Millennial engagement in causes was moving from cursory interest to activism, reflecting a maturation of the generation’s inherent desire to do good.
  • Millennials are driven to engage locally more than nationally – though those who do engage nationally do not offset their local activities for national ones.

For more, download the full report here.