For Momentum and the PARAGRAPH Project

For Momentum worked with The PARAGRAPH Project to see if people who are aware of #GivingTuesday expect companies to participate, and if so, in which ways. Their sample size was 500 adults, age 18-65. They asked three questions:

  1. Are you aware of #GivingTuesday?
  2. (If yes) To what degree do you expect the companies that you purchase products and services from and your employer to participate in #GivingTuesday?
  3. In what ways are you most interested in seeing companies participate in #GivingTuesday? List of 4 choices.

They found some pretty interesting results.

61% of millennials who were aware of #GivingTuesday expect companies to participate in #GivingTuesday in the following ways:

For more information about the survey or For Momentum's work, read the attached report or visit