How Nonprofit Fundraising Performed in 2016
Steve MacLaughlin, Blackbaud Vice President, Data & Analytics, and Blackbaud Institute Senior Advisor

The Charitable Giving Report leverages The Blackbaud Index to provide a year-in-review based on the largest analysis of overall and online giving data anywhere in the nonprofit sector. This is the fifth consecutive year that Blackbaud has published the Charitable Giving Report and we believe it can help inform fundraising strategies across the nonprofit sector for years to come. To commemorate this milestone, we asked some of our friends across the social good space to share their thoughts on how these fundraising trends have shaped the sector and where things are headed in the future. You’ll find their quotes throughout this report.

The 2016 Charitable Giving Report includes overall giving data from 6,845 nonprofit organizations representing $23 billion in total fundraising from 2016. The report also includes online giving data from 5,210 nonprofits representing $2.6 billion in online fundraising from 2016.

As in the past, significant work has gone into building the analysis model and making sure the data meets strict requirements. This includes collecting giving data on a monthly basis over a period of 24 months, checking and rechecking for anomalies, classifying each organization by sector using the National Taxonomy of Exempt Entities (NTEE) code, matching and retrieving reported total revenue information, and applying statistical expertise to the data.

In addition to this year-in-review report, The Blackbaud Index is updated on a monthly basis to showcase the latest charitable giving trends. Visit for additional insights, to chart your organization’s performance against the index, and to sign up for free monthly fundraising alerts.

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