The First Steps for Getting Ready for GivingTuesday

GivingTuesday is the global day dedicated to generosity. On December 2, 2025, individuals, organizations, and communities will focus on ways to support causes, address local needs, and contribute meaningfully to the world around them. For nonprofits and changemakers, it’s a strategic opportunity to engage supporters, mobilize resources, and amplify impact.

There’s no formal registration required to participate in GivingTuesday. Any organization, whether a registered charity or not, can take part.

How you participate is flexible. On December 2, 2025, simply direct your supporters to your website, a dedicated landing page, or your social media channels. Participation doesn’t have to involve fundraising either, supporters can contribute in many ways, such as volunteering, signing pledges, donating goods, or spreading the word.

How you choose to participate in GivingTuesday is up to you! While many nonprofits fundraise on GivingTuesday, that’s not the only option. The goal is to create an activation that allows people to express generosity in a memorable, impactful way.  Here are a few ideas:

• Address a community need: Organize a food, clothing, or supply drive to fill gaps in local services or meet urgent needs.

• Host an event or festival: Bring your community together to learn about local organizations and causes. Consider leading a GivingTuesday Community movement to spotlight multiple nonprofits. Consider leading a GivingTuesday Community movement! 

• Engage and recruit volunteers: Use the day to attract new volunteers and deepen relationships with existing supporters.

• Amplify voices for change: Encourage your community to take action beyond donations—sign pledges, volunteer, or raise awareness about your cause.

• Fundraise for your organization: Direct supporters to give toward your mission in ways that are meaningful and measurable.

• Support other organizations: Use your platform to amplify under-resourced or emerging organizations in your community.

• Collaborate across sectors: Work with other nonprofits, local businesses, and community groups to create collective impact. GivingTuesday is about community, not competition.

• Celebrate generosity: Take time to thank and recognize supporters, volunteers, and partners for their contributions.

• Find more creative ideas for growing generosity in your community in the Generosity Toolbox!

Your social media channels, whether you’re on Facebook, Twitter, or TikTok—should showcase your organization at its best. While also showing your target audience how they can join in.

On and around GivingTuesday, there will likely be many new eyeballs on your content. Now is the time to refresh, refine, and repurpose top-performing pieces. But above all, remain consistent over the weeks leading up to GivingTuesday on December 2.

Here are a few tips to get your organization’s social media ready:

• Focus on your impact: Pin key stories or posts to the top of your Instagram (or in your Highlights), TikTok, Twitter, and Facebook pages that clearly explain what you do and how people can get involved. Consider using Reels, TikToks, or YouTube Shorts in addition to infographics or compelling photography to make an immediate impression.
• Engage your community: Create a dedicated space for your most engaged supporters. Whether that’s a private Facebook group, a LinkedIn group for volunteers, or a Slack Channel for ambassadors and P2P fundraisers, use these spaces to share updates, provide resources, and answer questions. Creating a direct line to supporters can help them amplify your GivingTuesday campaign more effectively.
• Plan your virtual presence for Dec 2: Schedule posts, plan stories, or think through how you’ll host live sessions to show up authentically throughout the day. Highlight your mission, share donor and volunteer stories, and give your community clear ways to take action.

How will you show up on social media? Let us know with #GivingTuedsay or tag @GivingTuesday across platforms.