The annual US Giving Survey measures the giving behaviors, mechanisms, approaches, and sentiments found in a representative American population. Questions explore what, how, how much, and to whom Americans give. The survey also seeks to identify participants’ feelings about generosity, philanthropy, and the non-profit sector as a whole. A side objective of this survey is to track consumer awareness of, and participation in, GivingTuesday.
Raw survey responses, summary data tables, summary reports
5,000 survey responses based on a quantitative online survey among n=5,000 Americans, all aged 18 to 85 years old. Responses collected include demographics (age, gender, race, etc.), generosity taxonomy, giving methods/channels, supported causes, and attitudes towards nonprofits.
Yearly (in January)
Fundraising professionals, Academic researchers
An academic researcher wants to investigate the giving behaviors of Americans in the past year.
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