The annual US Giving Survey measures the giving behaviors, mechanisms, approaches, and sentiments found in a representative American population. Questions explore what, how, how much, and to whom Americans give. The survey also seeks to identify participants’ feelings about generosity, philanthropy, and the non-profit sector as a whole. A side objective of this survey is to track consumer awareness of, and participation in, GivingTuesday.
Raw survey responses, summary data tables, summary reports
5,000 survey responses based on a quantitative online survey among n=5,000 Americans, all aged 18 to 85 years old. Responses collected include demographics (age, gender, race, etc.), generosity taxonomy, giving methods/channels, supported causes, and attitudes towards nonprofits.
Yearly (in January)
Fundraising professionals, Academic researchers
An academic researcher wants to investigate the giving behaviors of Americans in the past year.
To find out more or to get involved, please email sila@givingtuesday.org.
