The Key to Planning for a Successful GivingTuesday
We've learned a lot since GivingTuesday was created in 2012, and in a year like this, it’s especially helpful to have all that knowledge to lean on. Maybe you’re struggling…
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Goal Setting for GivingTuesday
Our research shows that when organizations set a goal for GivingTuesday they are far more likely to succeed. Setting goals early on gives focus to planning activities that align with…
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2021 Fundraising Trends Hold Steady, Keeping Pace with 2020’s Unprecedented Donation Levels
As Nonprofits Head into Busy Year-End Fundraising Time, Latest Data Show Donors Are Still Highly Motivated to Give Fundraising through the first three quarters of the year kept up with the impressive…
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Fundraising Effectiveness Project Methodology Update
Last year GivingTuesday and the Association of Fundraising Professionals (AFP) joined forces to support the Fundraising Effectiveness Project (FEP). The FEP has shared quarterly industry benchmarking reports since 2017, with data spanning back to 2005. Our…
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