Marina is the founding partner of Umbigo do Mundo, created in 1999 and specializing in brand positioning and corporate culture. She has a Masters in Communication and Consumer Practices and is a postgraduate professor in Holistic Marketing and Knowledge Economy and Innovation. She is also the author of Gift Economy, Gifting and Enchantment Management, among 20 other titles.
“Generosity is breathing, inspiration, attention and reflection. I am currently studying the concept of REgenerosity; writing about it. ”
The purpose of the Award is to recognize and reward generous and supportive mobilization campaigns involving schools across the country thereby generating integration between teachers, students and their families and the community where the schools are located; culminating on the Dia de Doar, December 1, 2020.
There are three categories for the campaigns: The Most Creative, The Most Engaging and The Most Transformative.
Considering all the changes due to COVID-19 pandemic, registration of initiatives that took place from March 2020 will be accepted, in themes such as: money collection, food security, school supplies, clothing and blanket donations, among other durable and non-durable goods, for institutions or associations in the surrounding community; crowdfunding (virtual kitties) for social or school projects aimed at the common good; volunteering (especially virtual) promoting kindness and solidarity; communication promoting the Day of Donating/ Day of Donating Kids of the school community; awareness of the importance of donation, among others.
Institutions of Public and Private Education, Elementary School I and II, as well as High School, may participate in the Award, duly registered and qualified by the Education Secretariat of the Federative Unit or by the Ministry of Education – MEC.