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GivingTuesday for Nonprofits + Community Organizations

Nonprofits, community organizers, grassroots activists, and mutual aid societies from all over the world have been using GivingTuesday as a galvanizing moment for their communities since 2012. From amplifying your mission or fundraising for your cause, collecting goods, rallying volunteers, to building a movement for your cause there are hundreds of different ways to participate in GivingTuesday.

How Nonprofits + Community Organizations Participate in GivingTuesday

Case Studies

Use All The Tools In Your Toolbox

YearUp used email, social, and video to tell the story of what’s possible when donors give the gift of opportunity. The organization added a personal touchpoint by holding a volunteer-led phone-a-thon. They set a goal of 500 gifts with the incentive of unlocking a $50K challenge gift from a family foundation. At the end of the day, they secured more than 615 gifts, raising $240,000 to advance their mission.

Fundraise For Your Cause

Fenix Youth Project set a goal of $3,000 to fund their homeless and runaway youth outreach program. They ended the day with over $7,000. They leveraged Facebook fundraisers, hosted a Twitter chat on GivingTuesday, and encouraged their supporters to post why they're involved in the cause using the hashtag #NoLongerInvisibleTuesday.

Share Their Joy

Collaborate With Others For More Impact

Bankets of Hope partnered with a New Jersey barber to go to Times Square and give free haircuts and blankets to the homeless. "A fresh cut can give someone a fresh start."

Get Inspired

Best Practices

Goal Setting for GivingTuesday

Our research shows that when organizations set a goal for GivingTuesday they are far more likely to succeed. Setting goals early on gives focus to planning activities that align with the objective of the campaign and how impact will be measured.

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Bringing a Spirit of Abundance to GivingTuesday

Believing in the fixed pie fallacy hurts the sector and also goes against the principles upon which GivingTuesday was founded: power is for everyone to share and wield together and there’s enough money for every nonprofit to get the support they need.

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The Key to Success on GivingTuesday

We’ve learned a lot in the past eight years of GivingTuesday, and in a year like this, it’s especially helpful to have all that knowledge to lean on. Watch our webinar recording that walks you through how to create a successful GivingTuesday campaign for your nonprofit.

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Connect With Your Local GivingTuesday Movement

Don't forget to connect with your local GivingTuesday community. GivingTuesday Communities offer opportunities like training, matches, prizes, events, and more. You'll also get the opportunity to collaborate with your local community on something big.

Tools + Resources

Check out these resources for ideas, tactical tips, templates for social media and email, and more to create a successful GivingTuesday activation.

Learn More + Get the Latest Updates


Stay connected with us to get the latest news about GivingTuesday, gain insights into what our data team is learning about generosity, and learn about upcoming events and opportunities.

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