Nonprofits, community organizers, grassroots activists, and mutual aid societies from all over the world have been using GivingTuesday as a galvanizing moment for their communities since 2012. From amplifying your mission or fundraising for your cause, collecting goods, rallying volunteers, to building a movement for your cause there are hundreds of different ways to participate in GivingTuesday.
YearUp used email, social, and video to tell the story of what’s possible when donors give the gift of opportunity. The organization added a personal touchpoint by holding a volunteer-led phone-a-thon. They set a goal of 500 gifts with the incentive of unlocking a $50K challenge gift from a family foundation. At the end of the day, they secured more than 615 gifts, raising $240,000 to advance their mission.
Fenix Youth Project set a goal of $3,000 to fund their homeless and runaway youth outreach program. They ended the day with over $7,000. They leveraged Facebook fundraisers, hosted a Twitter chat on GivingTuesday, and encouraged their supporters to post why they're involved in the cause using the hashtag #NoLongerInvisibleTuesday.Share Their Joy
Bankets of Hope partnered with a New Jersey barber to go to Times Square and give free haircuts and blankets to the homeless. "A fresh cut can give someone a fresh start."Get Inspired
Our research shows that when organizations set a goal for GivingTuesday they are far more likely to succeed. Setting goals early on gives focus to planning activities that align with the objective of the campaign and how impact will be measured.Read More
Believing in the fixed pie fallacy hurts the sector and also goes against the principles upon which GivingTuesday was founded: power is for everyone to share and wield together and there’s enough money for every nonprofit to get the support they need.Read More
We’ve learned a lot in the past eight years of GivingTuesday, and in a year like this, it’s especially helpful to have all that knowledge to lean on. Watch our webinar recording that walks you through how to create a successful GivingTuesday campaign for your nonprofit.Read More
Don't forget to connect with your local GivingTuesday community. GivingTuesday Communities offer opportunities like training, matches, prizes, events, and more. You'll also get the opportunity to collaborate with your local community on something big.
Check out these resources for ideas, tactical tips, templates for social media and email, and more to create a successful GivingTuesday activation.
Stay connected with us to get the latest news about GivingTuesday, gain insights into what our data team is learning about generosity, and learn about upcoming events and opportunities.
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