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Global Awareness Survey

GivingTuesday Global Awareness Survey

The GivingTuesday Data Commons conducts an annual survey in multiple countries to determine awareness, participation and motivation levels for GivingTuesday.​ This data provides valuable insights about giving behavior and the effectiveness of GivingTuesday in different countries. This data can also help inform effective GivingTuesday campaigns.

Project Outputs

Raw survey responses, summary data tables, data dictionary

Data Contained

Over 14,000 survey responses based on a quantitative online survey with respondents from 20 countries, all aged 18 to 65 years old. Responses collected include demographic information (age, gender, marital status, education level), attitudes about giving, awareness of GivingTuesday campaigns, and giving behaviors.

Update Schedule

Yearly (in January)

Designed For

Fundraising professionals, nonprofit organizations

Use Case Examples

A nonprofit organization wants to compare their GivingTuesday campaign to results from other nonprofits around the world.

How to Access the Project

To find out more or to get involved, please email sila@givingtuesday.org.