The GivingTuesday Data Commons conducts an annual survey in multiple countries to determine awareness, participation and motivation levels for GivingTuesday. This data provides valuable insights about giving behavior and the effectiveness of GivingTuesday in different countries. This data can also help inform effective GivingTuesday campaigns.
Raw survey responses, summary data tables, data dictionary
Over 14,000 survey responses based on a quantitative online survey with respondents from 20 countries, all aged 18 to 65 years old. Responses collected include demographic information (age, gender, marital status, education level), attitudes about giving, awareness of GivingTuesday campaigns, and giving behaviors.
Yearly (in January)
Fundraising professionals, nonprofit organizations
A nonprofit organization wants to compare their GivingTuesday campaign to results from other nonprofits around the world.
To find out more or to get involved, please email sila@givingtuesday.org.
