The GivingTuesday Data Collaborative is growing into a Global Data Lab, working with partners across sectors and borders to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use data to inspire more giving around the world. Through our data work, we identify + share innovative practices that can help grow generosity. With over 60 contributing partners and 40 global data labs, the initiative is the largest philanthropic data collaboration ever built.
The project began when we asked US-based giving platforms to share their online donation results for the day of GivingTuesday so we could try to understand how much money was being donated on the day itself. After gathering data on GivingTuesday donations from payment processors, giving platforms, the government (990 data, workplace giving), social media, and nonprofits, it became apparent that with the quantity and diversity of data available, that we could learn much more about giving—the drivers behind it, the behaviors around it, and what might inspire more of it—not just on GivingTuesday, but year round.
The GivingTuesday team created a home for multiple organizations, data scientists, and academics to analyze this data, and build data-informed tools to benefit the broader social sector. The project has expanded to include more than 60 contributors, providing a broad collection of transactions and campaign data spanning ten years of donations from every day of the year.
The work of the collaborators is guided through working groups convened around a variety of specific giving arenas: crowdfunding, workplace giving, donor advised funds, fintech, charities, and academic researchers.
The definition of giving that propels the movement is not simply about fundraising: GivingTuesday is committed to a definition of giving that emerges from communities and that contributes to long term solutions, not merely covering the cracks of the large social issues of our times. We believe that generosity must be linked to democratic values and social justice.
The collaborative nature of this process is true to the roots of GivingTuesday as a distributed, open, grassroots giving movement. The project has brought together stakeholders such as academics, data processors, and nonprofits to develop knowledge in ways that are rarely seen in other efforts. This has resulted in new insights about a broad sector of society and the giving economy, and produced tools to help improve effectiveness across these sectors.
We’ve built a global generosity platform that will allow us to grow individual giving and motivate new givers by:
- Measuring giving in a granular way;
- Setting measurable growth in giving objectives;
- Identifying best practices;
- Implementing new approaches; and
- Measuring their effect on increased giving.
Head to the GivingLab to find a collection of research, including some of our own, on giving and generosity.
To get involved, email firstname.lastname@example.org.
For press inquiries, email email@example.com.