I started at the Women's Fund of Rhode Island in September, 2017. Upon starting, I was told that my first task was to create a #GivingTuesday campaign. Considering my background in photography, marketing and social media, paired with my new role as Development Coordinator, this was exciting news. Immediately I knew that I wanted to create a video, knowing that personal stories are most successful. I solicited assistance from a women-owned videography studio and an editor.
We scheduled a shoot in October and asked participants to answer two questions: What does a gender equitable Rhode Island look like? Why should you invest in women and girls in Rhode Island? While we were shooting video, I took advantage of the studio lighting to take portraits for the #UNselfie portion of our campaign. At this time, in mid-November, we are waiting to see the final social media friendly video, which will premiere on #GivingTuesday. We've been posting the wonderful portraits, enlisted the mayor of Providence to participate and have collected gifts to give as incentives for donating and encouraging others to participate. At the very least, our expectations are that we are increasing awareness and visibility of our organization. At the most, we are hoping to attract new donors who believe in our mission to create a gender equitable Rhode Island in a fun and interactive way. This is our first campaign, and I'm personally feeling the jitters not knowing what the outcome will look like, but the process has been really engaging. Feel free to post your own #UNselfie about gender equity where you live and tag us @WomensFundRI.