Around the country, communities are coming together on #GivingTuesday. Our community leaders range from volunteer leaders to community foundations to large nonprofit organizations. What they have in common is a belief that bringing the community together around the spirit of collective generosity on #GivingTuesday has ripple effects far beyond the day. In this series, we’re sharing some of the highlights of #GivingTuesday community campaigns.
Q. What inspired UWMD to become a #GivingTuesday community campaign leader?
A. The United Way of Metropolitan Dallas leadership team saw that #GivingTuesday campaigns were happening in our area, but not in a coordinated way, and they weren't reaching the masses to spread the word about the #GivingTuesday movement. United Way was perfectly suited as a community convener to spearhead a coordinated community campaign to make "Big D", as they call Dallas, the most generous city in America!
Q. How does #GivingTuesday help you expand your impact in Dallas?
A. UWMD is not a single issue charity. We serve the community in a variety of ways
including: funding the best programs in our area, improving the effectiveness and efficiency of nonprofits, setting robust goals and measuring progress on an ongoing basis, and investing in new and innovative solutions. We also raise awareness, mobilize volunteers, create partnerships, and act as an advocate to address critical issues in our community. What it boils down to is that United Way helps those who want to do good, do great! #GivingTuesday fits perfectly into our core work as it allows us to help community organizations and companies, large and small, engage in something that allows them to give back, engage new and existing donors, and be part of a larger movement designed to help others
Q. Tell us about your campaign. What's your goal? How are you building awareness and excitement?
A. This is the second year for #BigDGives. Our goal is 10 million impACTS, which can be dollars raised, hours volunteered, items donated, etc. We want to elevate the profile about the incredible generosity of North Texas, and make Dallas the most generous city in America. United Way has a wide network of organizations we support and are communicating with them about #GivingTuesday, but we have also engaged our local Community Foundation, our Center for Nonprofit Management, area influencers, and other funders in the area. All partners have sent emails, developed flyers, or allowed us to speak about the effort at community events. We have developed a weekly e-newsletter filled with tips and tools to help them run their best campaigns. Community-wide we are promoting regional public volunteer opportunities via our website BigDGives.org as well as tapping into our corporate partners to engage their employees to volunteer, donate, and get the word out about #BigDGives on #GivingTuesday.
Q. Tell us something unique about your campaign this year.
A. We’re excited about the #BigDGives Bash! This community celebration, hosted by United Way, will take place at a popular Dallas venue where hundreds of volunteers and donors will come together to enjoy live entertainment and to celebrate #GivingTuesday. As a BIG bonus this year, the event will feature Hall of Fame quarterback Troy Aikman who is a big champion of United Way and philanthropy in the Dallas area.
Q. How has your community come together through this #GivingTuesday campaign?
A. A great thing we have seen in this second year of #BigDGives is the increase of small to mid-size nonprofits that are engaging. These are groups that often times are not able to garner support from larger funders due to a lack of infrastructure and barriers with items like audits, etc. #BigDGives has provided a community platform where all organizations have a level playing field to create a giving page, develop a campaign, and participate in this movement to engage their fellow north Texans to learn more about them and the critical work they do. As the platform sponsor, it also allows United Way to deepen our impact as a community resource now better able to support organizations we otherwise may not have learned about or been able to interact with in a meaningful way.