Following two years of successful #GivingTuesday campaigns, global non-profit World Bicycle Relief hopes to engage their supporters and partners to shatter previous #GivingTuesday records and create an even greater impact for students in developing countries.
In rural Africa, distance is a barrier that prevents students from attending school. With a bicycle, students increase attendance by 28% and improve academic performance by 59%. #GivingTuesday is a powerful platform that simultaneously creates awareness about the power of bicycles and provides bicycles for students in need.
World Bicycle Relief has been highlighted as an organization that has successfully tapped into this new and powerful fundraising day. As cited by CauseVox, by coupling a fundraising goal with an impact goal, in 2015 “World Bicycle Relief ended up blowing their impact goal out of the water.” And, 2016 was another record-breaking year for the organization.
World Bicycle Relief’s 2017 #GivingTuesday campaign, Together We Rise highlights Umoja Secondary School in Eldoret, Kenya, where students of Christian, Muslim and traditional African faiths study together and embody their motto- “Together We Rise.”
In a world where many seek to divide, these students are choosing to embrace their differences and show the world that Together We Can Thrive.
In 2016, Umoja (Swahili for Unity) students received bicycles. But, Muslim girls in this area traditionally are not allowed to ride. A group of Muslim and Christian girls, together, chose to challenge the cultural expectations that confined them. This is what they had to say about their newfound freedom of riding a bike-
"Owning a bicycle has changed my life a lot. I have come to face the world. It has helped me be confident. We can be ourselves, not what people want us to be," said Ayan, 16 years old.
“It was so surprising to see the Muslim girls riding the bike. It changed my opinion because I now knew Muslim girls, they are just like us," said Kelly, 14 years old.
Through its 2017#GivingTuesday campaign, World Bicycle Relief hopes to empower many more students like the ones at Umoja Secondary School to follow their educational dreams- on two wheels.