Kesem is a nationwide community that supports children through and beyond their parent’s cancer. With 105 chapters, they are the largest national organization dedicated to serving this unique population.  Kesem addresses this worthy cause by providing training, support, and leadership development to more than 4,000 passionate college students who create, manage, and run Camp Kesem’s innovative, funfilled, life-changing programs.

Through Kesem’s willingness to experiment and solid engagement strategy, the organization was able to activate each of these chapters to turn #GivingTuesday into one of their most lucrative days of the entire year.

Read the full case story how Camp Kesem empowered individual chapters to activate on #GivingTuesday here.