#GivingTuesday is approaching fast and we want nonprofits to be prepared. We know that many organizations are unable to take full advantage of the digital movement due to the high cost of online fundraising tech. Last year’s #GivingTuesday attracted over 1.64 million donations and $177 million total. This year, those numbers are expected to grow by double digits, and we don’t want organizations like yours to miss out.
Here are some things you can do right now for free to up your online fundraising so your organization can take advantage of this year’s #GivingTuesday.
1) Set Up a Branded Donation Page
Nonprofit donors are nearly 70% more likely to give a second donation if they used a branded page the first time they made a contribution. Capitalize on those first-time #GivingTuesday donors to create a future fundraising stream. Make sure your tech vendor or payment processor allows you to fully brand your page.
2) Launch An Email Fundraising Campaign
Once you have a donation page you’re proud of, send the link out to your donors and supporters via email. Email has the highest return on investment of any marketing channel, with $40 coming in for every dollar spent. Load in your supporters’ email addresses, then write them a short note about how your organization will use their #GivingTuesday donations for good with a clear call to action and a link going to your donation page.
3) Turn Social Followers Into Donors
Facebook makes it easy to add a “Donate” button that links to your donation page to your nonprofit’s donation page. Here’s how you can do it right now:
- Sign into your Facebook page as an admin.
- Click the “Add a Button” button on the top right of the page directly under your cover photo.
- A menu will pop up. Select “Make Purchase or Donation” and then click “Donate” in the pop-down menu.
- Facebook will ask you, “What website would you like to send people to when they click this button?” Enter your donation page URL.
- Your new Facebook “Donate” button is up and running.
You can also share your donation link in traditional social media posts on Facebook, Twitter and other platforms. Include a #GivingTuesday call to action in your post for the best results. 43% of millennial donors say they are inspired to give by social media. Around a quarter of both Gen Xers and Baby Boomers says the same.
4) Donate Button on Your Site
Each of your website visitors is a potential donor. Make sure you have a "donate" button prominently placed on your site to reach them. Best practice is to link this donate button to a branded donation page where they can donate on the spot, on mobile or desktop. Even better is an embeddable widget that lets donors give directly on your site without ever leaving the page. Need help? Give Lively provides all of this for free.
5) Create a Text-to- Donate campaign
Text-to- Donate is the perfect technology to complement your #GivingTuesday strategy. You can promote your #GivingTuesday text code on social media, in print, through direct mail, and any other way your organization reaches donors. Whenever donors are inspired throughout that day, they can simply text a phone number with your text code and make a donation in seconds. Text-to- Donate has historically come with a high price tag, but Give Lively is proud to provide this technology with unlimited campaign codes at no cost.
Want to learn more about #GivingTuesday tips and free resources? Contact us at firstname.lastname@example.org. We’re here to make your #GivingTuesday a success and if you are paying for any of the above services, make sure you’re aware that they are all available for free!
At Give Lively, we believe it shouldn’t cost money to raise money. We offer all of the above services to 501(c)(3) organizations at no cost.