Recently we interviewed Thea Rounsaville, Assistant Director of Annual Giving and #GivingTuesday campaign leader at Colorado State University. Thea shared her robust communications plan, and some lessons learned that the team is planning to apply to this year's campaign.

If you're working on your #GivingTuesday campaign now, listen to our discussion to learn what worked, and what didn't for the CSU team. Thea shares lots of great details on the email, social media and postcard mailing plans for students, alumni, faculty and staff.