Lisa Poplawski, Director of Alumni Advancement, directed last year's #GivingTuesday campaign for Eastern Washington University, where they raised over $275,000. Listen to our recorded discussion on how she coordinated a leadership team with students and faculty, gained support from the local business community, and set ambitious, yet attainable goals. Lisa will share her lessons learned from their first year campaign, along with thoughts on what the campaign team is planning for this year.