By Victor Zaborsky, MilkPEP

For many, the holidays are filled with family and friends gathering around warm meals and cozy cups of hot cocoa. But for the 1-in-7 Americans who struggle with hunger – including more than 15 million children – the holidays are a time when food insecurity is felt even more intensely. Food banks across the U.S. – including those in your community – are even busier this season as they strive to serve the local children and families who may not have regular access to nutritious meals.

According to Feeding America, the country’s largest domestic hunger-relief organization, milk is one of the most requested items by food bank clients year-round – and especially during the holiday season. The Great American Milk Drive is the first-ever national program to help deliver nutrient-rich gallons of milk to hungry families who need it most. Since the launch of The Great American Milk Drive, more than 9 million servings of milk have been delivered to children and families in need. With a small donation to The Great American Milk Drive on #GivingTuesday, or throughout the season, you can deliver the gift of highly desired, nutrient-rich milk to kids and families in your community. By entering your zip code, you can ensure that the milk is delivered to a local Feeding America food bank in your area.

For kids struggling with food insecurity, a gallon of milk is truly a gift that can make the season brighter. Families who turn to Feeding America for nutritious meals rarely receive the milk they desire, because it’s infrequently available. Milk is so much more than a drink—it’s a nutrient powerhouse providing 9 essential nutrients, including 8 grams of high-quality protein in each 8 ounce serving.

So this year, as you gather with family and friends around the holiday table, don’t just get together – give together. Join The Great American Milk Drive and Feeding America this season in The Holiday Give Together to help deliver the gift of milk to food banks in your own community. Here’s to spreading holiday warmth with The Great American Milk Drive.