ORGANIZE is looking to break the rules. Again.

#GivingTuesday was started in 2012 to harness the power of social media to drive donations and address local challenges in the midst of holiday shopping. #GivingTuesday efforts traditionally involve a financial solicitation from participating non-profits ($45.68 million last year).

ORGANIZE, on the other hand, is NOT looking for financial support, but is instead is enabling a way to save right lives for FREE... all while putting themselves out of business in the process:

Getting people to REGISTER TO BE AN ORGAN DONORS.

“The problem is that the majority of Americans support organ donation but very few take the time and effort to actually register to be donors,” says co-founder, Greg Segal, whose dad waited 5 years for a heart transplant.

ORGANIZE has made it extremely easy. Earlier this year ORGANIZE launched the country’s first-ever central registry, allowing their wishes to be known regardless of where they register. Now you can register for any state in the country at www.ORGANIZE.org. This is a huge accomplishment in itself.

There are 160 million Americans who are in favor of organ donation but their support isn’t recorded anywhere. This lack of information about donor wishes makes it extremely difficult for next-of-kin to make a time sensitive decision about converting their deceased loved one to be an organ donor. ORGANIZE makes it easier for Americans to share their wishes about organ donation, and #GivingTuesday is a perfect day to trigger action.

“Non-profits should be challenging themselves to find opportunities on #GivingTuesday that allow their constituencies to be activists at little cost,” says co-founder Jenna Arnold. “That’s really the spirit of #GivingTuesday – rather than just an extension of Black Friday’s commercialism, albeit directed more positively. The digital generation is loud and looking for ways to become philanthropists; we should capitalize on their enthusiasm to make a difference and that shouldn’t

require $5 or $50.”

#GivingTuesday often maintains a prominent presence on social channels with users touting their donations and charitable actions using #GivingTuesday. Last year the hashtag was tweeted 754,310 times. ORGANIZE is asking users to use #GiveWithYourHeart on social channels to not only encourage their friends and family to register, but also ensure that their wish to be an organ donor is publicly known.

Of all of the non-profits participating, ORGANIZE may be taking the act of philanthropy most literally – we’re launching the largest digital organ donor drive in history. It’s free and could save someone’s life. What better way to give than of yourself?