CHARMING CHARLIE KICKS OFF PARTNERSHIP WITH K.I.D.S./FASHION DELIVERS WITH
$3.7M ACCESSORIES DONATION AND #GIVINGTUESDAY EVENT TO HELP WOMEN
SMILE, SPARKLE, AND SHINE THIS HOLIDAY SEASON
Retailer Aims to Raise Additional Funds During the Month of December
Houston, TX (November 24, 2015) – Charming Charlie, the rapidly growing women’s contemporary jewelry and accessory retailer, today announced it donated more than $3.7M of product to women in need through its charitable giving partnership with the nonprofit organization K.I.D.S./Fashion Delivers. Over 260,000 pieces were recently given away to various community partners aiding women impacted by poverty and tragedy across the country in an effort to bring happiness and hope during the holidays.
On December 1st , #GivingTuesday, Charming Charlie will host a special shopping event from 5 – 8pm at its New York City flagship to help raise additional monetary support for the organization. Lifestyle blogger Kimberly Smith of Penny Pincher Fashion will host the celebration, while customers can shop for a good case with 10% of the evening’s proceeds going back to K.I.D.S./Fashion Delivers. The brand is also encouraging its customers to donate online now through December 31st at: www.charmingcharlie.com/gives-back.
“We are committed to giving back to our local communities through associate volunteerism as well as product and monetary donations and always strive to do our best to transform the lives of women in need,” said Charlie Chanaratsopon, Founder and Chief Executive Officer of Charming Charlie. “We believe the perfect accessory has the power to make you feel great about yourself so it’s our hope to create a few more smiles this holiday season.”
“We are so thankful to Charming Charlie for their generous donation of beautiful women’s accessories,” said Lisa Gurwitch, President & CEO of K.I.D.S./Fashion Delivers. “We are directing the donated merchandise to charities located in each store’s community that are helping and empowering women. Giving the charity clients something that is new can help raise their hope, dignity and self-esteem. We are also excited about the opportunity for Charming Charlie’s customers to become involved through the donation of cash online that helps distribute the donated product to those who need it.”
The brand’s current social media campaign, #charmthem, which encourages consumers to post a picture in Charming Charlie and tag a friend they’d like to make smile, sparkle and shine for a chance to receive free gifts, is just another one of the retailer’s efforts to spread happiness this time of year. In addition to its holiday efforts, Charming Charlie Gives Back, the organization’s charitable giving program, also offers customers the opportunity to do good year-round through its Fabulous Fundraisers; an initiative that allows community members the opportunity to host events in the stores, donating a portion of the proceeds to the non-profit organization of their choice.
Charming Charlie is a women’s contemporary jewelry and accessories retailer that offers unrivaled value through high quality style and an accessible price. Launched in 2004 by Founder and Chief Executive Officer, Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of product by color, which includes fashion jewelry, handbags, accessories, apparel, footwear and more, ranging in price from $5 to $150 for select limited edition items. Charming Charlie has more than 350 global retail stores across the United States, Canada and the Middle East. For more information, visit www.charmingcharlie.com.